I will be one of the keynotes at the Cloud Computing Expo coming up in New York City March 30 - April 1st 2009.
http://cloudcomputingexpo.com/
Here is the abstract that describes the presenation:
How can you effectively send mass permission-based email at scale? That’s the question Bryan Wade, Director, Embedded Channel Partnerships for ExactTarget, tackles head-on in this session. Sending and tracking the impact of messages sent at massive scale can be a daunting task – tracking each individual open, click, and bounce can easily become too intensive for back-end systems to handle. Come learn how to effectively send mass email at scale by integrating ExactTarget into your cloud platform, and find out why so many ISVs, Social Networks, and large-scale senders are using ExactTarget Embedded to manage mass commercial and transactional messaging. If you’re thinking about adding an “MTA or SMTP in the Clouds,” or just want to learn more about sending mass messages at scale, this session’s a must.
http://cloudcomputingexpo.com/
Here is the abstract that describes the presenation:
How can you effectively send mass permission-based email at scale? That’s the question Bryan Wade, Director, Embedded Channel Partnerships for ExactTarget, tackles head-on in this session. Sending and tracking the impact of messages sent at massive scale can be a daunting task – tracking each individual open, click, and bounce can easily become too intensive for back-end systems to handle. Come learn how to effectively send mass email at scale by integrating ExactTarget into your cloud platform, and find out why so many ISVs, Social Networks, and large-scale senders are using ExactTarget Embedded to manage mass commercial and transactional messaging. If you’re thinking about adding an “MTA or SMTP in the Clouds,” or just want to learn more about sending mass messages at scale, this session’s a must.
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