If you’re an ET client, this post probably isn’t all that useful to you. However, I do know that a lot of other industry folks read my blog, and so I’m using this platform (my work blog) to spread the word to others in the email industry.
ExactTarget is a member of MAAWG, the Messaging Anti-Abuse Working Group. MAAWG is comprised of internet service providers, email service providers, webmail providers, direct senders, security/anti-virus-related technology companies, and other related entities. MAAWG exists so that all of these constituencies can work together to collaboratively address spam and security issues.
I’ve found MAAWG to be a useful forum to work both with senders and receivers to address issues relating to spam and best practices. It’s helpful to hear other perspectives and to learn from many different experts, all with different experiences and areas of focus.
If you are a MAAWG member, and if you work for a direct sender or email service provider, have you signed up for the Sender Subcommittee email list? At the last MAAWG general meeting, Laura Atkins and I found that a lot of senders don’t seem to know about the email list.
Hence, my post here. If you’re an email sender, and you’re in MAAWG, and you haven’t signed up for the Senders Subcommittee email list, please do so! It’s very valuable, and the more folks that join in on our discussions, the more good work we’re able to accomplish together.
If you don’t know how to sign up for the senders list, feel free to contact Laura Atkins or I, and we’ll be happy to point you in the right direction.
(Note that this is for MAAWG members only. If you’re not a MAAWG member, this doesn’t apply to you. If you send your emails through an email service provider, that entity (i.e. ExactTarget) is where you would want to start to discuss best practices and email abuse-related issues. Probably not MAAWG.)
ExactTarget is a member of MAAWG, the Messaging Anti-Abuse Working Group. MAAWG is comprised of internet service providers, email service providers, webmail providers, direct senders, security/anti-virus-related technology companies, and other related entities. MAAWG exists so that all of these constituencies can work together to collaboratively address spam and security issues.
I’ve found MAAWG to be a useful forum to work both with senders and receivers to address issues relating to spam and best practices. It’s helpful to hear other perspectives and to learn from many different experts, all with different experiences and areas of focus.
If you are a MAAWG member, and if you work for a direct sender or email service provider, have you signed up for the Sender Subcommittee email list? At the last MAAWG general meeting, Laura Atkins and I found that a lot of senders don’t seem to know about the email list.
Hence, my post here. If you’re an email sender, and you’re in MAAWG, and you haven’t signed up for the Senders Subcommittee email list, please do so! It’s very valuable, and the more folks that join in on our discussions, the more good work we’re able to accomplish together.
If you don’t know how to sign up for the senders list, feel free to contact Laura Atkins or I, and we’ll be happy to point you in the right direction.
(Note that this is for MAAWG members only. If you’re not a MAAWG member, this doesn’t apply to you. If you send your emails through an email service provider, that entity (i.e. ExactTarget) is where you would want to start to discuss best practices and email abuse-related issues. Probably not MAAWG.)
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