Follow Us On...

Authors

Business Email Service Provider

Email Marketing Software Integration Tool: Embedded

Friday, August 21, 2009 by Kyle Schroeder

One question I find that comes up all the time is: what is embedded?

ExactTarget Embedded PartnerTo begin to answer that question, you have to first know what ExactTarget’s software does. ExactTarget is not simply an email service provider, but a One-to-One Marketing software that services permission based email marketing, SMS marketing, and voice campaigns for companies throughout the world.

So what is embedded?

In the simplest form, ExactTarget Embedded is a product integration of the power of ExactTarget’s one-to-one marketing software with an external application. Companies then build their own tools and software on top of the platform ET has created.

Both independent software vendors (ISV) and web-based applications are prime candidates for embedding this platform into their list of tools.

Let’s say I sell a CRM tool and want an email component as well, ExactTarget can be embedded into that software and is then powered by ExactTarget.

If I am an eCommerce site that offers web-based services and want to offer email marketing in my product mix, then ExactTarget can be embedded into the platform I am already using.

In both of these examples, the end customer never knows that they are using ExactTarget because the company provides its own look and user interface on top of the ExactTarget software.

Kyle Schroeder

Comments for Email Marketing Software Integration Tool: Embedded

Leave a comment





Captcha