Marketing to the Gen Y College Student’s Interests
In Experience, Inc.’s Recruiter Whitepaper, they suggest marketing to student interest as a way for today’s companies to recruit Gen Y employees. They found a discrepancy in students’ top fields of interest and fields they find job offers in (page 5).
Experience suggests tailoring job postings to fit student interests may increase recruiting yield. I think they are right on track of keeping information relevant.
An opt in email marketing campaign can be one way to connect with Gen Y and keep them updated with job information that might be different from someone in their 40s. The ability to develop targeted email campaigns is another feature of a quality email service provider, like ExactTarget.
Kyle Schroeder
Slingshot Summer Intern
ExactTarget Feed
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