Each Thursday at 11am EDT, marketers from around the world join the
ExactTarget Nexus
partner ecosystem on Twitter for a conversation about trends
and campaign ideas across the interactive marketing industry.
We call the virtual coffee chat the
Nexus Café.
A recent #NexusCafe chat featured our partner,
Metrics Marketing, talking
about targeted marketing campaigns during and after the holiday
shopping season. Here's a snapshot of the conversation we had about
smart strategies for interactive marketers to leverage this
season.
@ETNexus: Tis
the Season (soon)! Let’s first identify the most...
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Each Thursday at 11am EDT, marketers from around the world join the
ExactTarget Nexus
partner ecosystem on Twitter for a conversation about trends and
campaign ideas across the interactive marketing industry. We
call the virtual coffee chat the
Nexus Café.
Our guest for the #NexusCafe Twitter chat was
Jeff Rohrs, VP of Marketing at
ExactTarget and the coauthor of the ExactTarget
Subscribers, Fans, and Followers research series. He joined us
to share how digital marketers can leverage mobile in their overall
campaign mix. Participants shared their insights and experiences
with mobile as a...
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I had the opportunity last week to sit down with Matt Hunckler,
the Director of Marketing at Slingshot SEO, and talk with him
about Search Engine Optimization and how organizations are
incorporating it into their marketing mix. Here’s a bit of our
conversation:
Matt Hunckler
Director of Marketing
Slingshot SEO
@hunckler
Colby: What is
SEO? It seems a little abstract – like alchemy – can you get
us up to speed on this topic?
Matt: No
problem. It's a fairly complex practice, but I'll see if I can
break it down a bit.
From the perspective of the search
engines, search is about providing the best...
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Howdy,
I'm Brian McGreer. I'm a software developer here at
ExactTarget and, when I'm not working to further protect our
customers from internet evil-doers, I get to serve as a member of
the ExactImpact committee--the philanthropic wing of
ExactTarget. I thought I'd take quick break from writing code
to tell you about some fun I had at our recent Habitat for Humanity
event.
If you don't know already,
Habitat for Humanity is a charity that
is dedicated to providing decent, safe, and economical housing to
those who need it. They do this by (surprise) building
houses. It's not a giveaway...
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What a historic day for
ExactTarget! Ten years ago today, we filed ExactTarget LLC
with the state of Indiana. Chris Baggott, Peter McCormick and
I had a vision to help marketers leverage data to connect with
their customers via email. We were convinced that this
emerging channel would help businesses of all sizes deepen customer
relationships through targeted and relevant communications.
Starting a web-based software company in late 2000 seemed crazy to
many - the internet bubble had burst, the economy was struggling
and the three of us were first time software entrepreneurs.
Long odds...
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Only
about 5% of people on the Internet are active on Twitter, so why
bother? Of all the reasons to not be active on Twitter, I think
this one deserves some consideration. In spite of all the press and
numerous tools formed around the service, this does seem like a
fairly low adoption rate. Is there anybody listening? Why not be on
Facebook where there are 500 million users instead?
Let’s look at some numbers that may make you
change your mind.
1. 300,000 - This number represents the average number of
Twitter users that are
joining per day.5% may not sound like much, but if 300,000 new
users...
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Most likely, you’re a marketer – not a programmer. Yet, some
interactive marketing providers’ tools treat you like you are,
making you waste time and energy trying to sort out the technical
details. And if you’re struggling to secure time, resources, and
internal IT support in an effort to extend your messages across the
web, there’s an easier way to get things done.
Ok – ready to cut microsite creation time down to less than five
minutes? Done. With ExactTarget’s incredibly user-friendly landing
page marketing technology, you can easily create coupons, special
promotions, or other types of...
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You're probably a Twitter user, and you know that this isn't just a
tool for keeping up with what your friends and family are doing.
This can be serious marketing business.
The face of how people use the Internet, interact with news media,
and get their information continues to change. Anymore, the voices
of regular people carry as much or more weight than the voices of
the official spokespeople. With so many voices, though, the
challenge is to find the content you're looking for.
Enter
Twackle. Twackle
is a service that aggregates tweets, across all of Twitter, that
contain content about your...
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If
you want to see a great example of how a Midwest retail
chain uses email marketing to drive store traffic and
keep customers loyal to their brand, plan to join me on April 1st
for a very special webinar featuring Cara Olson from Digital Evolution Group and their
client, Bruce Reid from Gordmans.
What You’ll Learn
In this webinar, you’ll discover how Gordmans leverages
personalized email communications to drive foot traffic and
increase sales at their 65 locations.
In addition, you will learn:
- Why email has become a foundational tool in Gordmans
marketing strategy
- How Gordmans uses bar-coded...
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At ExactTarget, we service thousands of clients, and in my 4+ years
here (which kind of makes me a grizzled vet), I've had the
opportunity to work with a variety of clients - from a small pizza
parlor to a large multi-national corporation.
Every client's needs are different; some need help with a simple
email newsletter, while some clients want to set up very targeted
email marketing campaigns that leverage data from a variety of
outside sources, like
CRM or
web analytics. The neat thing about internet
marketing in general, and email marketing in particular, is that
the size of the client...
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Jason Baer understands the game-changing
value of adding digital marketing expertise to an agency’s service
offering. Before he founded Convince&Convert, a
social media and email consulting firm that helps agencies beef up
their digital marketing capabilities, Baer headed the interactive
division of Off Madison Avenue in Tempe, Arizona. Recently, I sat
down with Jason to get his take on why agencies must get serious
about developing digital marketing capabilities.
Joel: Why is it critical for agencies to
develop digital marketing capabilities?
Jason: 500% more people in the U.S. have a
MySpace...
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The Federal Trade Commission has approved four new rule provisions
under the Controlling the Assault of Non-Solicited Pornography and
Marketing Act of 2003 (CAN-SPAM). The information below provides an
overview of the new rule provisions. ExactTarget recommends
consulting your own counsel to learn how these changes specifically
impact your email program.
The new rule provisions address four topics:
-
Unsubscribe Requirements: In the new rules,
the FTC states that an email recipient cannot be required to pay a
fee, provide information other than his or her email address and
opt-out preferences,...
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The hoopla has started to calm down, but the impact of the
iPhone is becoming crystal clear now. The battle between Apple and RIM is shaping up. B2B
marketers hoping that business users are only using Blackberries
need to take note. Optimizing your email for mobile rendering on
the Blackberry is not going to be the long term answer.
Furthermore, other smartphone manufacturers continue to release
phones that seem to be a direct response to the iPhone. Samsung's F700 and the
LG Voyager are just a couple of the more notable recent
releases.
It seems that iPhone’s full support of HTML on the web...
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