Here at ExactTarget we’re always looking for the chance to
share client successes and wins. We recognize the ever-changing
interactive marketing landscape presents new and exciting
opportunities for our clients but also many challenges as well.
And, at the end of the day, all of us are on the hook for
delivering measurable results.
Many of our clients have leveraged the ExactTarget partnership
with the Adobe Digital Marketing Suite to create a foundation for
driving relevant online marketing programs that positively impact
their bottom-line.
We’re excited to share an example of this success in...
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Each Thursday
at 11am EDT, marketers from around the world join the ExactTarget Nexus partner
ecosystem on Twitter for a conversation about trends and campaign
ideas across the interactive marketing industry. We call the
virtual coffee chat the Nexus Café.
Our guest for a recent #NexusCafe chat was Brian Shelton,
eCommerce & Special Projects Manager at Gilchrist & Soames. Brian
just completed a major website project at his company so content
automation was top of mind. Brian is involved in the 3sixty Live
Indianapolis user community and is a regular contributor to the
weekly #NexusCafe chat.
He...
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I'm under the
belief that pure story-telling, personalized data, and integrated
marketing systems are the pinnacle of success for any marketing
professional. Or at least it should be. It is the humanization of
marketing systems that defines the next generation of marketing.
However, there is one thing that reigns true over all - at
the end of the sales cycle we are still dealing with an individual,
a human, not a business.
I was reminded of this while reading the current issue of
Direct Marketing Magazine. Tim
Peterson has an excellent article defining and detailing the
transformation
of Dell's...
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Last
week, I attended the world’s largest interactive marketing
conference -
ExactTarget’s Connections 2011 in
Indianapolis, IN - with 3,000 marketers from around the world. We
absorbed the idea of the Power of One: one consumer, one platform,
one cloud, one person, and one business. The conference encouraged
attendees to consider how one individual can change a life and one
idea can change the world.
One IndividualWhat would you do trapped in the desert, pinned under a rock, out
of water, and facing certain death? The highlight of the conference
was keynote speaker Aron Ralston, author of...
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Many
organizations don’t fit squarely into a B2B or B2C bucket. More
often, companies have multiple marketing teams, divisions or
business units that focus on different marketing and sales
objectives. One team may manage vendor or partner relationships;
another drives online sales; while yet another supports a lengthy
direct sales cycle.
We are in the midst of a transformational shift in the Revenue
Performance Management market whereby:
- The buying process has changed; customers now touch dozens of
online and offline information sources before they ever talk to a
sales representative or buy...
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Each
week, marketers from around the world join the
ExactTarget Nexus partner ecosystem on Twitter for a
conversation about trends and best practices in the interactive
marketing industry. We call the virtual coffee chat the
Nexus
Café.
On Thursday, June 30th, we had the opportunity to chat with Chris
Timman and Ali Margello from
HyperDrive Interactive, an
interactive marketing and consulting firm, and an ExactTarget
partner. The topic of our discussion was “The Death of Batch
and Blast,” which focused on how leveraging relevant and
personalized content can drive engagement with customers...
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Join ExactTarget's Privacy and
Deliverability Expert,
Al Iverson, and
our Nexus partner, Elateral for a free webinar "Email Marketing To
and Through Your Channel Partners" on Wednesday May 11, 2011
at 11:30am-12:30pm ET.
Elateral specializes in global brand
marketing automation for companies that have channel and local
representatives, enabling brand control management while empowering
local advertising and marketing campaigns.
Webinar Takeaways:
- A clear understanding of both the risks and opportunities of
hyperlocal email campaigns your channel partners are conducting
with and without your...
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With our most recent product
enhancements -- including the Interactive Marketing Hub™, Audience
Builder, A/B Testing, Inbox Tools powered by Return Path, and
Global SMS and API -- we've made it easier than ever for marketers
to achieve spectacular business results. The release includes
functionallity in all of the follwing areas:
- IMH Beta 2
- Campaigns
- Automation Studio
- Drag 'n Drop Interface
- Massive Parallel Processing
- Real-Time Counts
- Real-Time A/B Testing
- Inbox Tools
- Email Usability Enhancements
- Facebook Content Manager
- Mobile Apps
- Security Enhancements
- SMS API
- Global SMS
To learn more about this...
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You might think that statement is sacrilegious for someone
whose very career depends on email marketing. Don't worry...just
give me a chance to explain. What I mean is that you
can not think of your email marketing program the same as those "As
Seen on TV" products. You can't just set it and forget
it. Email has to be a part of an overall marketing
strategy and communication plan with customers. Whether B2B
or B2C, you have to have a plan and many times that plan
may include other mediums: social, sites, mobile,
print, etc.
Some businesses have got it into their heads that once the...
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Websites
have evolved so much since the inception of the World Wide Web. I
recall first receiving a book on HTML for my 13th birthday and
being incredibly excited to begin making my first Web pages. (Note:
for those asking why I was coding HTML at age 13, I often ask
myself the same question.) Back then, you had your website
published on something like Geocities, Angelfire, or some other
free provider who was willing to take on the expense of hosting
while displaying horrific ads to monetise their business model.
Only if you were serious did you have a domain!
Fast forward to now, where RSS is...
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Last time I wrote about
ExactTarget's Getting Started Guide and how you can use it to
get up and running with our application. Today I'm moving on to our
For
Marketers Guide.
If you're somewhat familiar with the ExactTarget application, and
especially if you've already gone through the Getting Started
Guide, this guide is for you.
The purpose of this guide is to introduce you to some of the
additional features not discussed in The Getting Started Guide.
This is not a step-by-step process, but rather a list of features
that you can use to make your email communications convenient for
you and...
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Today, ExactTarget clients can send to account, contact, and
lead entities, but with CRM 2011 you'll be able to send to
any existing or custom entity. The ExactTarget-Microsoft
Dynamics CRM Integration will be available for
CRM 2011 Online and On-Premise.
Social CRM with Microsoft Dynamics CRM and
Azure
Blog post contributed by
Barry Givens, Global Channel Development Manager with
Microsoft Dynamics CRM
"Seven years ago we launched Microsoft CRM 1.2 to a small but
enthusiastic audience. CRM 1.2 was a market breakthrough for
us but it was only after a healthy independent software vendor
community...
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Last week I had the opportunity to sit down with John Gravely,
founder of ClickDimensions. We
discussed the shifting landscape of BtoB marketing, particularly as
it relates to marketing automation and cross channel
marketing. Here’s a bit of our conversation:
Colby: Why ClickDimensions? Why now?
John: I’ve always been a marketer. At my
past companies c360 and Scribe, B2B marketing was a main focus of
mine. I saw the need for ClickDimensions and built it from a
marketer’s perspective to solve marketer’s problems.
Colby: What problems do you hope to solve for
marketers?
John: It’s really all about...
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CRM, Web Analytics, and
Email Marketing are each powerful tools to better understand your
audience. Put them all together and tada! you’ve got a powerful
one-to-one marketing engine. When sales and marketing technologies
are integrated, marketers can identify the effectiveness of their
website copy, whitepapers, webinars, and other online efforts
through conversion rates. Enhanced prospect segmentation and
targeting results in increased personalization, targeted relevancy,
and deeper visibility into conversion rates and campaign
return.
So where do you reside on the marketing
integration...
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Most likely, you’re a marketer – not a programmer. Yet, some
interactive marketing providers’ tools treat you like you are,
making you waste time and energy trying to sort out the technical
details. And if you’re struggling to secure time, resources, and
internal IT support in an effort to extend your messages across the
web, there’s an easier way to get things done.
Ok – ready to cut microsite creation time down to less than five
minutes? Done. With ExactTarget’s incredibly user-friendly landing
page marketing technology, you can easily create coupons, special
promotions, or other types of...
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This
has been the best consumer email marketing program I've received in
2010. Early in the winter I bought some x-country ski bindings from
Backcountry.com. Smart marketers
like backcountry know that content drives search engine
optimization and conversion. This is nothing new of course, Zig
Ziglar preached way back in the 50's that the greatest selling
tactic in the world is the similar situation story. In the world of
1 to 1 Direct Marketing, the challange is for companies to go and
get these stories, and lots of them. You basically need stories for
each individual you are targeting. This...
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We
know the travel and hospitality industry is competitive. That’s why
we’ve put together industry-proven ideas on ways to bring more
travelers to your site, drive online transactions, and grow your
business in our new
Travel
Marketing Services Whitepaper.
It’s always been important to send relevant messaging to your
customers and prospects. What’s new in today’s landscape, though,
is the amount of subscriber data that marketers can use to create
personalized, effective one-to-one travel email marketing.
Watch your Hospitality And Travel Marketing program take
flight as we teach you how to:
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My mother-in-law owns a small retail store in a
quaint tourist town in Michigan. Over the years, I've learned
that retail is a complex business. You need to be open for
business when it is convenient for your customers, you need
to anticipate what they will want to buy and have it in stock, you
need to figure out the most effective way to make them aware of the
store and encourage them to visit.
Retailers who have an on-line presence have an even more
complex business. In addition to maintaining the e-commerce
website and conducting business at the convenience of the customer,
you need...
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Phrases like “drip campaign”, “automated email drip”, “drip email
program”, and “drip email” are thrown around ExactTarget a lot.
This is because ExactTarget is in the business of sending email,
especially automated email drips. However, everyone may not
understand what a drip campaign is. Let me tell you a little
bit about the basics of drip marketing.
Drip marketing comes from the phrase drip irrigation, which is
where crops are watered in small amounts over a long period of
time. This same concept is applied to marketing and is called drip
model marketing. Customers or potential customers...
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Each week, marketers from around the
world join the ExactTarget Nexus partner ecosystemon
Twitter for a conversation about trends and best practices in the
interactive marketing industry. We call the virtual coffee
chat the Nexus Café.
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