This is a guest blog post for ExactTarget from Steven Shattuck. Steven is VP of Marketing at Bloomerang, a featured contributor to Social Media Today, and has been published in Search Engine Journal, Business2Community and the Content Marketing Institute. Steven will be making regular contributions to ExactTarget's blog to share his expertise in social media and content marketing.
So you've formulated your content offers and mapped them to each stage of a perspective buyer's journey. Now it's time to get started on creating that content, right? Wrong! Having a one-dimensional content strategy...
Our
media buyer always had a way of helping our clients make the...
Everything
was going fine. You had set up your email marketing campaigns
properly, all of your subscribers were double opt-in, you were
sending emails on the right frequency, and your content was exactly
what you had promised.
The
An
interesting trend has begun to take shape in the business of
sports: savvy professional sports teams are tapping 
nections
this year we recognized over 30 companies as finalists for our
How
many times have you heard the term “cross-channel” bandied about?
As a marketer, the answer is probably more times than your average
political candidate has been pictured kissing
babies—constantly.
SM:
So what exactly is Strutta? 
Each week, marketers from around the
world join the ExactTarget Nexus partner ecosystemon
Twitter for a conversation about trends and best practices in the
interactive marketing industry. We call the virtual coffee
chat the Nexus Café.
Websites have evolved so much since the inception of
the World Wide Web. I recall first receiving a book on HTML for my
13th birthday and being incredibly excited to begin making my first
Web pages. (Note: for those asking why I was coding HTML at age 13,
I often ask myself the same question.) Back then, you had your
website published on something like Geocities, Angelfire, or some
other free provider who was willing to take on the expense of
hosting while displaying horrific ads to monetise their business
model. Only if you were serious did you have a domain!
In 2006 at the height
of the outsourcing (and offshoring) trend, 
