The following list contains the most frequently referenced publications about email marketing as determined through the 2009 Inside Email Marketing survey of 351 email marketers conducted in March 2009. Rankings are based on the number of times each publication was mentioned in response to an open-ended question asking, “Please provide the names of the three specific resources you reference most frequently to learn about email marketing?”
#1) MarketingSherpa
According to website traffic data from Alexa, Marketing Sherpa doesn’t generate the same traffic that ClickZ and Mediapost do. However, when it comes to a trusted source for information on email marketing, Sherpa tops the list. Sherpa’s latest Email Benchmark Guide is the 6th they have published. Their longstanding commitment to the email space along with their focus on independent research, benchmarks, and real world case studies has helped them become the ‘friendly native guides’ they aspire to be (hence the Sherpa name) to many email marketers.
#2) Email Experience Council
Better known as the EEC, the Email Experience Council is the email marketing arm of the Direct Marketing Association. This global professional organization strives to enhance the image of email marketing and communications, while celebrating and actively advocating its critical importance in business. Content is largely produced by its membership through member roundtables and advisory committees that consist of a virtual who’s who of industry professionals and email marketing companies (and yes, ExactTarget is a very active member).
#3 (tie) MediaPost Email Insider
Mediapost was founded in 1996 and has strong online and offline presences. Mediapost’s Email Insiders column features approximately 4 columns per week on email marketing distributed through daily newsletters and hosted on blog. Articles are written by industry experts, including the authors of two of the top 5 independent blogs identified in our survey and yours truly.
#3 (tie) ClickZ
ClickZ is has more than 12 years under its’ belt as a resource for online marketers. It. covers a number of topics from email to search, analytics, media buying, and online marketing trends. The publisher features approximately 3 columns per week on email marketing written by various industry experts broken into 5 categories: B2B Email Marketing, Delivery, General, Email Marketing Optimization, and Trends.
#5) MarketingProfs
MarketingProfs has evolved over the past 8 years from a site where ideas could be exchanged between marketing academics and professionals to a full-fledged online publisher of marketing insights covering topics from email to public relations and social media. About 1 how-to article per week is published on email and an email marketing case study is published about once per month. They also host several online seminars on email each year.
Disclaimer: ExactTarget is an advertiser, sponsor and/or partner of many of the sites listed in these survey results. Our affiliation with these sites did not play into their rankings—rankings were based solely on the responses of 351 respondents to an open-ended question contained in the survey fielded in March 2009 by ExactTarget and the Email Marketers Club.
#1) MarketingSherpa
According to website traffic data from Alexa, Marketing Sherpa doesn’t generate the same traffic that ClickZ and Mediapost do. However, when it comes to a trusted source for information on email marketing, Sherpa tops the list. Sherpa’s latest Email Benchmark Guide is the 6th they have published. Their longstanding commitment to the email space along with their focus on independent research, benchmarks, and real world case studies has helped them become the ‘friendly native guides’ they aspire to be (hence the Sherpa name) to many email marketers.#2) Email Experience Council
Better known as the EEC, the Email Experience Council is the email marketing arm of the Direct Marketing Association. This global professional organization strives to enhance the image of email marketing and communications, while celebrating and actively advocating its critical importance in business. Content is largely produced by its membership through member roundtables and advisory committees that consist of a virtual who’s who of industry professionals and email marketing companies (and yes, ExactTarget is a very active member).#3 (tie) MediaPost Email Insider
Mediapost was founded in 1996 and has strong online and offline presences. Mediapost’s Email Insiders column features approximately 4 columns per week on email marketing distributed through daily newsletters and hosted on blog. Articles are written by industry experts, including the authors of two of the top 5 independent blogs identified in our survey and yours truly.#3 (tie) ClickZ
ClickZ is has more than 12 years under its’ belt as a resource for online marketers. It. covers a number of topics from email to search, analytics, media buying, and online marketing trends. The publisher features approximately 3 columns per week on email marketing written by various industry experts broken into 5 categories: B2B Email Marketing, Delivery, General, Email Marketing Optimization, and Trends. #5) MarketingProfs
MarketingProfs has evolved over the past 8 years from a site where ideas could be exchanged between marketing academics and professionals to a full-fledged online publisher of marketing insights covering topics from email to public relations and social media. About 1 how-to article per week is published on email and an email marketing case study is published about once per month. They also host several online seminars on email each year.Disclaimer: ExactTarget is an advertiser, sponsor and/or partner of many of the sites listed in these survey results. Our affiliation with these sites did not play into their rankings—rankings were based solely on the responses of 351 respondents to an open-ended question contained in the survey fielded in March 2009 by ExactTarget and the Email Marketers Club.
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