What is Bazaarvoice Social Summit?
The Social Summit is a two day conference, April
11th-13th, filled with social strategists and
executives from top brands. These leaders will share trends
and strategies for using social data in a customer-centric
world. Join ExactTarget in listening to:
- Top thought leader Keynotes
- Interactive session tracks
- Emerging Bazaarvoice initiatives and strategies
Summit Party
Thursday, 6:30 PM
Join us, Texas-style, in hanging out with Bazaarvoice and the
attendees at their grandest Summit party yet. A showcase of
local bands will set the tone for the evening while we...
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The
ExactTarget Nexus team invites you to participate in our #NexusCafe
Twitter chat tomorrow and every Thursday from 11am-12pm ET, where
we discuss emerging topics and trends from across the interactive
marketing world. The virtual coffee chat is hosted directly on
Twitter, hosted by @ETNexus. Follow the #NexusCafe
hashtag and be sure and add the hashtag to your tweet to
participate. The person with the best tweets wins a Starbucks gift
card!
For our upcoming #NexusCafe chat this week, our featured guests
will be the folks from Crown Partners. The team will
join us to talk about how to...
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Thanks for the interest and excitement around the launch of
SocialEngage. Hundreds of CoTweet users have already signed
up for the free trial and are up and running. As we get
closer to the Feb. 15 sunset date of the free edition of CoTweet, I
wanted to answer some of the four most commonly asked questions
that have come up about the differences between CoTweet and
SocialEngage. Here’s a quick recap:
What happened to CoTweet?
SocialEngage is the Enterprise Edition of CoTweet with a bunch of
new features. We are sunsetting the free edition of CoTweet.
How is SocialEngage different from the...
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In the last post of our series, we’ll explore the vast array of
message types and the formats they take on. View my previous posts
to learn more about
Contact Strategy Development and
Message Personalities.
MESSAGE TYPES
A successful contact strategy will be a thoughtful combination of
the message types needed to meet unique business goals and
subscriber needs. Which make sense for your brand?
Newsletters
News / Editorial Feed
Welcome / Opt-In
Profile Updates / Preferences
Promotions / Cross-Sell
Retail Promotions
Rewards
Coupons |
Reengagement / Retention
Subscription Confirmations
Alerts /... |
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Connections UK
2011 is more than an industry conference. With rich educational
content in the form of a keynote presentation from Wikipedia
founder Jimmy Wales and cutting-edge research on how UK consumers
use email, Facebook, and Twitter, you’ll leave with tangible tips
and tricks you can immediately implement in your interactive
marketing campaigns.
That’s not all. Here are some additional reasons to attend this
year’s conference:
- Connections UK 2011 will be held at the beautiful
Battersea Evolution, abreath-taking and
inspirational venue that will enlighten attendees while providing a
calm...
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Picking up from my last post on
Contact Strategy Development, we’ll continue to explore the
message personalities that make up successful contact strategies.
As our own human personalities set us apart as unique and special,
messages also provide the opportunity for a brand to allow their
unique voice to come through. Brands can set themselves apart from
the pack using clear communication, unique presentation and
outside-the-box thinking, and those results become more meaningful
when the value to the subscriber is apparent.
Message PersonalitiesWhen planning, each message that makes up an...
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In the ever-changing inbox, it's critical for brands to have clear
goals and objectives when creating an email contact strategy.
Marketers are pairing a smart mix of strategy, user experience and
effective design to drive engagement and deliver relevant, timely
messaging.
Contact Strategy Development
Beyond the basics, it's important to address two vital components
in developing a good contact strategy. Focus on both your business
needs and subscribers needs, using a simple checklist:
-
Define your audience
To whom are you sending?
-
Determine business goals and set a clear value
proposition
What do...
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Last
week, I attended the world’s largest interactive marketing
conference -
ExactTarget’s Connections 2011 in
Indianapolis, IN - with 3,000 marketers from around the world. We
absorbed the idea of the Power of One: one consumer, one platform,
one cloud, one person, and one business. The conference encouraged
attendees to consider how one individual can change a life and one
idea can change the world.
One IndividualWhat would you do trapped in the desert, pinned under a rock, out
of water, and facing certain death? The highlight of the conference
was keynote speaker Aron Ralston, author of...
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Many
organizations don’t fit squarely into a B2B or B2C bucket. More
often, companies have multiple marketing teams, divisions or
business units that focus on different marketing and sales
objectives. One team may manage vendor or partner relationships;
another drives online sales; while yet another supports a lengthy
direct sales cycle.
We are in the midst of a transformational shift in the Revenue
Performance Management market whereby:
- The buying process has changed; customers now touch dozens of
online and offline information sources before they ever talk to a
sales representative or buy...
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Perhaps you’ve heard of Microsoft Office – the name behind some of
the world’s most popular computer programs like Word, Excel,
PowerPoint, and Access. But have you encountered their marketing
and service programs?
Diana Lawson, Senior Product Manager at Microsoft, led a breakout
session at the Connections user conference entitled “The Contact
Strategy Visualized” alongside ExactTarget Senior Design Consultant
Andrea Smith. Lawson explained that the Microsoft Office
relationship marketing team focuses on two distinct CRM programs
for the Office customer: seasonal/promotional-style programs...
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With
Connections 2011
just a week away, I'm sure you've all got a pretty good plan in
place regarding the sessions you're attending and who you'd like to
meet and network with, right? Well, even if you think you've got a
solid lock on it, you owe it to yourself to register with
Vivastream (
www.vivastream.com) as soon as
possible.
What's Vivastream, you ask, and why should you care? Vivastream is
a new social platform, agenda planner and networking site for all
Connections 2011attendees. In a nutshell, once you've joined Vivastream, it will
provide you with a customized, interactive guide of...
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Social
Media doesn't sleep, but that doesn't mean you don't get to. The
CoTweet RSS Publisher is a real-time solution that streamlines the
process of broadcasting the latest news and trends automatically
across social networks including Facebook and Twitter. The RSS
Publisher makes it possible to automatically generate targeted,
relevant content to engage customers and fuel the conversation
across the social web.
Many social marketers may wonder, what is the line between over
engaging and under communicating, and how do you keep all of this
under control? We understand that there are several...
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You've got your subscriber list and communication strategy, but
before you start creating your emails consider these tips for
designing a more effective campaign:
-
Create
Brand Synergy. Utilize your current brand
elements to create a cohesive online brand experience.
-
Watch your Image and Text ratio. Images may
look aesthetically pleasing, but too many divert attention from
your message and may cause your email to be too large for and
blocked from some email clients. Images should balance and
complement your text content.
-
Use Tables. For consistent display and better
control of your email layout,...
Read More »
Each
week, marketers from around the world join the
ExactTarget Nexus partner ecosystem on Twitter for a
conversation about trends and best practices in the interactive
marketing industry. We call the virtual coffee chat the
Nexus
Café.
On July 14th, we had the opportunity to chat with a team of
marketers from
Brand
Muscle, an ExactTarget partner, that helps companies that sell
their products or services through a distributed network of local
stakeholders, field marketing professionals, or channel partners
achieve extraordinary enterprise-wide marketing performance and
accelerated revenue...
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We left Orlando at 2 a.m. this morning to beat the traffic,
heading to Kennedy Space Center. Many of the 150 #NASATweetup
participants were there with us, and we had an informal, early
morning tailgate party complete with laptops showing video of the
shuttle on the pad, tunes cranking into the night, and even
glowsticks. At 5a.m. we made our way to the tweetup tent. The
launch pad was visible in the distance, all lit up in the early
morning darkness.
The press area by the countdown clock was already crazy busy
when we arrived. I suppose it takes “the end of an era” to draw
this size of media...
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Each week, marketers from around the world join the ExactTarget
Nexus partner ecosystem on Twitter for a conversation about trends
and best practices in the interactive marketing industry. We
call the virtual coffee chat the Nexus Café.
Last week's chat focused on the recent announcement by
Microsoft that they will buy Skype for $8.5B. Microsoft
announced that Skype would become integrated with several offerings
such as Windows Phone, Outlook, Lync, XBox Live, Messenger, and
Hotmail. As a communications platform, Skype serves both mobile
devices and PCs with voice and video functionality....
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On June 22,
Adam Evans and I will participate in a live web
seminar with the Society for Technical Communication. The seminar
is called "
Socializing
Documentation: Giving Your Work a Face."
Though this seminar is targeted at technical communicators, it
talks about challenges that everyone in business
communication--including marketing communication--is facing right
now: transparency in corporate communication, customer demanding
one-to-one interactions, and engaging your customers using social
media.
At ExactTarget, we advocate joining the conversation about your
brand that is going on all the...
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CoTweet is on the forefront of the social media revolution,
defining the way companies and brands connect with their customers
via social networks. Recently acquired by ExactTarget, CoTweet has
a proven business model and the resources to maintain our early
leadership position in the space and to grow the business as the
market expands. We are building a Social Media Lab in the SOMA
district of San Francisco and are rapidly growing our team to meet
the incredible market opportunity ahead of us.
Job Description
The Director of Product Management will play a key role in
driving CoTweet's product...
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One of the first things you need to do in regard to your email
marketing is create a sign up form on your website.
ExactTarget provides two ways to do this:
Smart
Capture and
Web Collect.
Knowing which to use might not be immediately obvious, but choosing
between Smart Capture and Web Collect really depends on whether
you're using ExactTarget landing pages or not.
Smart Capture is designed to be used with
ExactTarget landing pages. If you're already using landing pages to
market your business, using Smart Capture makes sense. You can
easily integrate and customize a Smart Capture form for...
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One of the hottest topics in the
areas of privacy and policy lately has been the "Do Not Track"
proposal found in the FTC's latest privacy report: "
Protecting Consumer Privacy in an Era of Rapid
Change: A Proposed Framework for Businesses and
Policymakers". In fact, this one topic has completely
overshadowed all of the other things mentioned within the
report.
Last week, AdWeek published an
op-ed by FTC Commissioner J. Thomas
Rosch. Commissioner Rosch pointed out that the FTC has
not actually endorsed any particular Do Not Track mechanism:
The media loves "do not track." In
recent days, there...
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