Over the next several weeks, we will be sharing guest
articles from experts in the realm of content marketing. This week, Josh Miles
writes.
Josh Miles is principal and founder of Miles Design, a branding
firm specializing in branding and website design for professional
services and software firms. Josh is the author of the new Content
Marketing Institute book Bold Brand: The New Rules for Differentiating,
Branding, and Marketing Your Professional Services
Firm.
“It will look like you guys are on everywhere, even if you’re
not.”
Our
media buyer always had a way of helping our clients make the...
In
light of 
Everything
was going fine. You had set up your email marketing campaigns
properly, all of your subscribers were double opt-in, you were
sending emails on the right frequency, and your content was exactly
what you had promised.
What
is the easiest way to comply with 
I
recently read 
The
months of January and February are well known in the film industry
as a time to showcase movies that have been nominated for various
awards. One work that has received a great deal of attention in the
upcoming 
Of
course, we’re searching for candidates who possess the experience
and technical know-how necessary to perform the job well. For our
Product jobs, this often includes experience in developing software
through programs like Javascript, JSON, Ajax,...
Last
week ExactTarget Mobile participated in Adverting Week 2012 in New
York City. Mobile marketers, software providers, ad-hosting
networks, digital agencies and wireless networks alike used this
time to discuss best practices, up-and-coming trends and much more
within the moderm moble space. Included within the week's events
was a 2-day visit to the SM2: Smarter Mobile Marketing conference
run by the Moblie Marketing Association (MMA). During the event it
was announced that ExactTarget has become the first North America
Premier Member of the MMA. 
Each week, marketers from around the
world join the ExactTarget Nexus partner ecosystemon
Twitter for a conversation about trends and best practices in the
interactive marketing industry. We call the virtual coffee
chat the Nexus Café.
Websites have evolved so much since the inception of
the World Wide Web. I recall first receiving a book on HTML for my
13th birthday and being incredibly excited to begin making my first
Web pages. (Note: for those asking why I was coding HTML at age 13,
I often ask myself the same question.) Back then, you had your
website published on something like Geocities, Angelfire, or some
other free provider who was willing to take on the expense of
hosting while displaying horrific ads to monetise their business
model. Only if you were serious did you have a domain!
ExactTarget
provides our customers the ability to market through email, mobile,
social, and sites—but why is that combination so powerful? The
answer is the data and connectivity—which provides marketers the
ability to communicate in a consistent, targeted, and branded
manner across channels while honoring consumer preferences.
