ExactTarget has a great tool incorporated into their powerful email marketing software that features voice messaging.
From promotional messages to appointment reminders, emergency notifications to direct marketing campaign follow-ups, Voice has emerged as a powerful addition to your one-to-one communication arsenal.
So as an airline, I might want to create a promotional campaign that pulls in the “pilot of the year”. A message could be recorded from him that encourages all the passengers that flew last year around the holidays to book their flights early. By using the code this message provides, the customer could receive a 15% discount.
The delivery and personalization of this message is unlike a TV commercial or flyer in the mail. It’s a direct message that is targeted toward previous customers.
There are also powerful tracking reports that can be generated with these campaigns. Comprehensive data tracking—including actual call receipt, ideal call times, number and duration of received calls, and call-to-action transfers—are recorded for your analysis.
The Tennis Championships that were held in Indianapolis this summer chose to use ExactTarget to use voice to connect with fans.
Have you considered incorporating the power of voice into your one-to-one marketing campaign?
Kyle Schroeder
Slingshot Summer Intern
ExactTarget Feed
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