OK, how is this for a buzzword-free thought around the practice of Email Append?
Derek Harding from Clickz today summed it up pretty simply with two words: "It sucks."
In his article he goes on to very clearly explain the short term and longer term dangers of this practice. All concepts that line up directly with what our very own email marketing deliverability and strategy gurus Al Iverson and Chip House have recently had to say.
Nice work Derek, and thanks for keeping it buzzword free!
Derek Harding from Clickz today summed it up pretty simply with two words: "It sucks."
In his article he goes on to very clearly explain the short term and longer term dangers of this practice. All concepts that line up directly with what our very own email marketing deliverability and strategy gurus Al Iverson and Chip House have recently had to say.
Nice work Derek, and thanks for keeping it buzzword free!
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