Looking for innovative ways to take your 1-to-1 marketing strategies to the next level and put new technologies to work for you? On Wednesday, June 3rd at 2:00 EDT I'm hosting a webinar on how to leverage email marketing and social media together.
Joining me will be Emily Riley, Senior Analyst from Forrester Research and Lauren Kufta, New Media Coordinator from Roadrunner Records. Emily from Forrester will share some valuable research on the topic as well as some examples of companies that are on the cutting-edge. Lauren from Roadrunner will talk about their social media strategy overall and how they are using email marketing in conjunction with social media sites to connect fans with music artists.
Lastly, I will share some thoughts about how linking email marketing and social media initiatives is not only good for extending the reach of your message, but also a great source for acquiring new and highly engaged opt-ins for your email programs. I'll also touch briefly on our new Social Forward feature (including ShareThis integration, Direct to Social, and Forward to a Friend) that is quickly making its way through the ExactTarget Innovations Lab and is slated to be released to all of our customers in our Summer 2009 Release.
Learn more about the webinar and register now
Joining me will be Emily Riley, Senior Analyst from Forrester Research and Lauren Kufta, New Media Coordinator from Roadrunner Records. Emily from Forrester will share some valuable research on the topic as well as some examples of companies that are on the cutting-edge. Lauren from Roadrunner will talk about their social media strategy overall and how they are using email marketing in conjunction with social media sites to connect fans with music artists.
Lastly, I will share some thoughts about how linking email marketing and social media initiatives is not only good for extending the reach of your message, but also a great source for acquiring new and highly engaged opt-ins for your email programs. I'll also touch briefly on our new Social Forward feature (including ShareThis integration, Direct to Social, and Forward to a Friend) that is quickly making its way through the ExactTarget Innovations Lab and is slated to be released to all of our customers in our Summer 2009 Release.
Learn more about the webinar and register now
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