On Friday, September 18th I'll be presenting at the Internet Marketing Conference in Vancouver, BC on the topic of Email + Web Analytics. In particular, I'll be focusing in on how leveraging Email together with Web Analytics can help your one-to-one marketing strategy in three main areas:
1. Understanding and optimizing the performance of campaigns
2. Improving the timing and targeting of campaigns
3. Increasing the relevance of content and offers delivered through campaigns
The full description is below, and if you are going to be in the area or are already planning on attending the event, I hope to see you there!
Friday, September 18th, 10:45-11:15: Email + Web Analytics
You know how important it is to take the insights you get from your web analytics and use them to drive targeted and relevant content to your email subscribers. But have you made it a priority? It’s time to turn your data into action!
Understanding visitor behavior gives you indicators of not only when to reach out to your subscribers, but what offer to send them. By leveraging what you know about your website visitors, you can improve the relevancy and targeting of your one-to-one marketing campaigns, thereby increasing your ROI.
Can't make it to Vancouver? Sign-up for our free webinar about Email + Web Analytics, on Wednesday, September 23rd at 2:00pm EST. Don't miss Driving Results Through Actionable Data.
1. Understanding and optimizing the performance of campaigns
2. Improving the timing and targeting of campaigns
3. Increasing the relevance of content and offers delivered through campaigns
The full description is below, and if you are going to be in the area or are already planning on attending the event, I hope to see you there!
Friday, September 18th, 10:45-11:15: Email + Web Analytics
You know how important it is to take the insights you get from your web analytics and use them to drive targeted and relevant content to your email subscribers. But have you made it a priority? It’s time to turn your data into action!
Understanding visitor behavior gives you indicators of not only when to reach out to your subscribers, but what offer to send them. By leveraging what you know about your website visitors, you can improve the relevancy and targeting of your one-to-one marketing campaigns, thereby increasing your ROI.
Can't make it to Vancouver? Sign-up for our free webinar about Email + Web Analytics, on Wednesday, September 23rd at 2:00pm EST. Don't miss Driving Results Through Actionable Data.
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