Curious how to take your email marketing efforts to the next level? One suggestion that might help is getting a seat at the web analytics and optimization table within your organization. It was Jason Burby's latest ClickZ article titled Integrating Web Analytics and Optimization Into Your Business, that reminded me of this fact, but the premise is simple: what's happening on the web can definitely impact what can or will happen within your email marketing programs. Whether it is better understanding your web audience overall, at a segment level, or down to the individual - by understanding how they found your site, how much time they spend on your site, how often they come back, and what content they are interested in you'll be able to reach out to them with more relevant and timely communications.
At ExactTarget we've partnered with and built integrations with all of the industry leading web analytics vendors, Coremetrics, Google Analytics, Omniture, Unica, and Webtrends. But it doesn't even necessarily take integration, just get a seat at the table and see what you can learn.
At ExactTarget we've partnered with and built integrations with all of the industry leading web analytics vendors, Coremetrics, Google Analytics, Omniture, Unica, and Webtrends. But it doesn't even necessarily take integration, just get a seat at the table and see what you can learn.
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