Alaska Airlines is hands down my favorite airline because they have an award winning loyalty program, have a modern fleet of planes that all look and feel the same, and have employees who are extremely friendly and treat their customers like royalty. Alaska Airlines knows that air travel can often be a pretty stressful experience and they've brought a very human element to an industry that has admittedly lost most of the human touch. What are your favorite brands and why are they tops on your list? My guess is that most of the brands that you like and are loyal to are the ones who value customer service, understand you as an individual, and deliver you timely and relevant offers that keep you coming back for more.
A big part of creating a "wow" customer experience is having a consistent and comprehensive strategy for engaging with customers over multiple communications channels. In an upcoming webinar at 8:00 AM Pacific on Tuesday, September 21st, Bernard Chung from SAP, Sandeep Aurora from Knack Systems, and I will be sharing our perspectives on how winning organizations are applying strategy and technology to address this topic. Plus, you'll also be able to see how leveraging SAP CRM and ExactTarget together will help you build trust and respect with your customers.
Hope to see you on Tuesday! You can register at the following page:
Drive Customer Engagement with Interactive Marketing across Multiple Channels
Scott Roth
Senior Director, Partner Marketing & Alliances
The ExactTarget Partner Team
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