Friday, April 27, 2012
They say that “two is better than one.” But when it comes to interactive marketing, I’d have to disagree.
I think that ONE is better than two.
We’ve all heard that siloed marketing is unsustainable and a thing of the past—if you keep your interactive marketing data separate from your social, website, point of sale, and other customer data,providing a cohesive brand experience for the end consumer seems further and further away. After all, your customers don’t silo their interactionswith your brand—why should you?
So, how can you unsilo your marketing and start functioning as ONE cohesive unit?
Start with the ExactTarget CONNECT Global Tour.
In May, I’m heading to Sydney, Australia for our first stop on the tour. During this half-day, content-rich event, we’ll discuss Marketing to the POWER of ONE—the idea that marketing can transcend siloed communications to truly connect with each individual consumer across all channels, at scale. And I’m excited to say that some of our top strategic partners will be in attendance.
ExactTarget has a very deep and wide partner ecosystem spanning complimentary technology platforms, digital agencies, and systems integrators. Many of our key strategic partners like Return Path, Bazaarvoice, JBA, Bienalto, Working Three, AdInfinity, and Insight Digital will be participating as sponsors of the Sydney Global Tour event. This is an impressive, growing list and a great opportunity to not only hear more about Marketing to the POWER of ONE, but also to engage with these great partner organizations to see how they can further enhance your use of ExactTarget.
I’ve seen first-hand the impact partnerships can have on a marketers’ bottom line. I hope you’ll use the upcoming Global Tour as an opportunity to see how partnerships can positively influence your business.
Get ready to see the Power of Partnerships!