Two weeks ago, members of the Catapult Rotational Program traveled throughout the Midwest to conduct customer interviews about their perceptions of marketing—from email marketing, to sms marketing, to social media and direct mail.
They did incredible—nearly 100 interviews in 2 days! While the goal was to have them capture video footage, there was another, perhaps more important byproduct—these new ExactTarget employees got a personal introduction to the core tenants of SubscribersRule!
Fresh off the road, we asked Catapult team members to share their thoughts about what they heard from consumers. Check out observations on the following topics based on the experiences Teresa Becker, Caitilin Landrigan, and Kristeen Hudson.
• Part 1: Permission Makes All The Difference
• Part 2: Consumers Still Don’t Know What CAN-SPAM Is
• Part 3: Annoying Consumers with Too Many Emails
• Part 4: When Marketing Becomes a Service
They did incredible—nearly 100 interviews in 2 days! While the goal was to have them capture video footage, there was another, perhaps more important byproduct—these new ExactTarget employees got a personal introduction to the core tenants of SubscribersRule!
Fresh off the road, we asked Catapult team members to share their thoughts about what they heard from consumers. Check out observations on the following topics based on the experiences Teresa Becker, Caitilin Landrigan, and Kristeen Hudson.
• Part 1: Permission Makes All The Difference
• Part 2: Consumers Still Don’t Know What CAN-SPAM Is
• Part 3: Annoying Consumers with Too Many Emails
• Part 4: When Marketing Becomes a Service
ExactTarget Feed
Powered by Compendium Blogware
Comments for Consumer Perceptions of Marketing