I had myself a little chuckle this week with the uproar around the White House asking people to email 'fishy' information regarding health care reform to a designated White House email address. The biggest question mark in this controversy circles around what the White House is going to do with the information they collect from this exercise -- which could potentially result in a list of email addresses or IP addresses of Americans expressing their opinion or providing information. This was a nice reminder from our Nation's leaders that collecting email data under false pretenses is no laughing matter. Many companies struggle with the best way to build an email marketing opt-in list. I like to think it is as simple as following our Subscriber's Rule philosophy to Serve, Honor, and Deliver. But ExactTarget's 2009 Email List Growth Study goes a step further to show you how to create a successful, compliant, ROI-producing email list growth strategy -- so you'll never make the nightly news with subscribers wondering why you're collecting their information, and how you're going to use it.
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