Retailers interact
with customers in ways unlike any other industry. Whether through
email coupons or face-to-face interactions at the register, you
have more customer data sources to consider than most other
marketers. But online and offline marketing still remain
disconnected, leaving additional opportunities for increased
transactions untapped. At the same time, consumers can become
frustrated or feel undervalued when their interactions with a brand
aren’t appreciated or cohesive.
Plain and simple, consumers’ offline shopping behavior deserves as
much attention as their online shopping...
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Mobile
advertising is increasingly important, as cell phone adoption
rates, especially smartphone adoption rates, soar. With a range of
mobile advertising options, including SMS, WAP, mobile app display
ads, search ads, rich media, video and push notifications, it is
essential that advertisers keep up-to-date on their options in the
mobile space.
Below are some important mobile marketing trends to
watch.-
Continued importance of SMS:Text messaging
reigns as the most popular mobile activity. Available on almost
every mobile phone, from the low-end feature phone to the priciest
smart phone, it is...
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Ready to think about integrated digital marketing technologies but
not sure where to start? Don't worry, you're not alone! So many
organizations know that integration makes sense but for whatever
reason haven't taken the first step.
In this new paper:
10 Ideas to Turn Data Into Results, we collaborated with top
industry experts like Microsoft, Adobe, SAP, ATG, Web Analytics
Demystified and others to discuss how companies of every size and
industry are integrating their marketing technologies. I couldn’t
be more excited about their insights into email, customer
relationship management (CRM),...
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Remember the good ‘ol college days? The days where you’d
sign up for anything free because you never quite had enough money
for food or books. Credit card companies would roam around campus
flaunting their free t-shirts with a tempting, “All you have to do
is sign up for your very own credit card and this t-shirt can be
yours.” And of course, many freshmen fell for it. It was a free
t-shirt, after all.
Probably not the brightest idea to ruin your credit over a free
t-shirt. But, let me tell you about a really cool promotion
involving, yes, free stuff and college students. Except this one...
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Thinking about using mobile
coupons? If you are, here are 5 things you absolutely must know
about planning and managing a successful mobile coupon
strategy.
1. Make the Offer Relevant to the Consumer.
“Opt-in mobile marketing has an enormous potential if done
responsibly and is specifically focused on the stores/restaurants
that matter to each consumer,” said Alistair Goodman CEO of 1020
Placecast.
A recent study conducted by
Harris Interactive of more than 2,000
adults measured cell phone owner preference levels and receptivity
for opt-in mobile marketing messages from...
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I was eating dinner this week in a
local fast food restaurant in Anderson, IN and they had a giant box
sitting on the counter that encouraged customers to sign-up for
their email list.
Since I work for an email marketing
company: they got me.
I signed up.
What was good about
this?
1.
Subscribers are opting-in to the
communication.
2.
The database is going to be subscribers who want regular
communication.
How could this be
improved?
1.
Convert from paper to SMS. Instead of having me fill out a
slip of paper with my contact information, have me opt in by text
message.
2.
Follow-u...
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I hate it when events get rained
out or planes get delayed because of bad weather. What’s even worse
is when I drive all the way there and don’t find out about the
delay until I’ve already wasted an hour of driving and $10 in gas
money.
Those in the travel industry have
a real opportunity to take advantage of the power of SMS
campaigns to connect with their customers in a relevant way. From weather
updates to checking frequent flyer mile balances, SMS campaigns can
be a way to cut through the clutter and build a subscriber database
that is engaged.
The Indianapolis Symphony Orchestra uses ET’s...
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ExactTarget’s one to one email
marketing automation software allows businesses to build
their subscriber lists with high-value individuals through SMS
campaigns that utilize
text capture.
Coming from someone that uses text
messages all the time, I strongly would recommend offering
something along these lines.
From in-store promotions, paper
catalogues, radio ads, and billboards you can engage with your
target market by inviting them to text into your business. You can
build your list with subscribers who want your content. They want
to stay informed.
Capture. Collect. Communicate.
Captivate.
Kyle...
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There is a lot of expectation around mobile marketing. The
ability to reach all those people on the move and interrupt them
with our messages is oh so alluring. Yet there are some
brutal realities that we need to face. Friday, eMarketer
featured a story, Mobile Marketing Ready for Takeoff, that adds to the
expectation. They did include some wise caveats stating that
“delivering something of value to the user is just as important as
how a mobile campaign looks”. But, this is permission
marketing 101 and mobile marketing is no different. Just
because the majority of people in...
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Do you think that email is a thing of the past? If so,
according to the new 
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