If there was ever a buzzword in business that defined an era it would have to be “Big Data.” Everywhere you look there’s another article about merging data sets to make more relevant business decisions. To kick off blogging in 2013 I plan to write a few posts about how ExactTarget’s platform helps organizations leverage other technology providers to make more sense of this term. But first, what is Big Data? IBM shares some pretty eye-opening statistics in defining this term:
Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in...
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As many of you
know, the iPhone 5 hit the presale universe this past weekend.
According to many sources the sales topped 2,000,000 orders in 24
hours. This is more than double the amount of preorders it had for
the iPhone 4s. Talk about crazy.
Mobile
advertising is increasingly important, as cell phone adoption
rates, especially smartphone adoption rates, soar. With a range of
mobile advertising options, including SMS, WAP, mobile app display
ads, search ads, rich media, video and push notifications, it is
essential that advertisers keep up-to-date on their options in the
mobile space.
Do you think that email is a thing of the past? If so,
according to the new 
Remember the good ‘ol college days? The days where you’d
sign up for anything free because you never quite had enough money
for food or books. Credit card companies would roam around campus
flaunting their free t-shirts with a tempting, “All you have to do
is sign up for your very own credit card and this t-shirt can be
yours.” And of course, many freshmen fell for it. It was a free
t-shirt, after all.
Thinking about using mobile
coupons? If you are, here are 5 things you absolutely must know
about planning and managing a successful mobile coupon
strategy.
their subscriber lists with high-value individuals through SMS
campaigns that utilize 
