If you're an ExactTarget client using SMS to enable targeted 1 to 1 communications you should have received an email on October 1, 2009, informing you of a change to industry regulations.
Here's what the email stated:
Beginning October 1, 2009, industry regulations state that the phrase "Standard Message charges apply" is no longer acceptable as standard messaging in SMS communications. For all digital advertising formats and message flows, one of the following phrases must be used in its place:
Message and Data Rates May Apply
Msg&Data Rates May Apply
Msg&data rates may apply
Msg&data rates may aply
View the ExactTarget SMS Regulation resource page for more information and helpful links to ensure that your Text Messaging campaign and communication programs are compliant.
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