Cell Phone Text Blast

Do you think that email is a thing of the past? If so, according to the new Nielsen study you need to think again. Twenty-five minutes out of every hour spent on U.S. mobile internet is dedicated to email, dominating all other categories such as social networking, entertainment, and news. Mobile phones are no longer strictly used for dialing a friend, cell phone text blasts, or playing games. They are a great way for companies to implement one to one marketing campaigns through email marketing software.

 

When planning their next internet email marketing campaign, businesses need to take into...