You Don't Need to Be Rich to Improve Company Culture

What do employees want? What do they expect from their employer?

Based on a recent survey by Deloitte, employees aren’t always motivated by money. As OtterBox founder and CEO Curt Richardson explains in a great Inc. magazine article, recognition and opportunity for growth can go a long way towards creating a thriving and exciting company culture.

At ExactTarget, we’re offering employees growth opportunities to adapt to the global marketplace, while at the same time improve our company culture that contributes so much to our overall business success.

During Connections 2012 we announced our new offices in France and Sweden, adding to our existing global offices in Brazil, Australia and the United Kingdom. With an increasing amount of business originating from outside the U.S., ExactTarget offered select global employees a chance to learn a second language.

Through a pilot program with Rosetta Stone, ExactTarget’s Talent Management team recently announced the program through the company’s internal newsletter.

The response? Phenomenal.

More than 40 percent of the company read the story – the most-clicked story of the past 12 months. Specifically, more than 55 percent of our European and Australian teams read the story. In less than 10 days, almost 40 applications have flooded the Talent Management team.

I think the above example reaffirms the contention that employees are certainly hungry for innovative growth and talent development opportunities.

While Jerry Maguire was a great movie, building a great company culture doesn’t necessarily depend on “show me the money.”

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