Visibility magazine runs an article of mine this month titled "5 Ways to Kill Your Email Deliverability." In it I touch on my take of the 5 main missteps a company can make that can just kill their email program.
These include:
Misstep #1: Cheating on Permission
Misstep #2: Opt-out Email Appending
Misstep #3: Buying a List
Misstep #4: Assuming More is Better
Misstep #5: Abusing a Subscriber’s Trust
Read the article and do what George Costanza did to change his success. Since spamming isn't working, do the exact opposite.
Chip
These include:
Misstep #1: Cheating on Permission
Misstep #2: Opt-out Email Appending
Misstep #3: Buying a List
Misstep #4: Assuming More is Better
Misstep #5: Abusing a Subscriber’s Trust
Read the article and do what George Costanza did to change his success. Since spamming isn't working, do the exact opposite.
Chip
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