eMarketer listed a story today titled “Social Nets and Blogs More Popular than Email.” If that is true, it still misses the point. First, social networks rely on email to update users, when changes happen, and when a user writes on a wall. Therefore, nearly 100% of social network users are also email users. Second, for most people, their messaging and marketing preferences are different. Our 2008 Channel Preference Survey showed that though users are engaged in social networks, blogs, and texting, they hold those media to be the most personal of all and say they don’t want to be bothered by most marketers there.
Opt-ins to email is nearly ubiquitous while social marketing lags. Our research showed that 95% of internet users over 15 have provided permission to a company to send them promotions via email, vs. just 4% for social networks.
The strength between the two is really their synergy. Marketers need to look for ways to leverage what each do well. Email is the greatest marketing vehicle of all time for customizing content person by person. Social networks have an unprecedented ability to connect like-minded individuals. The power of the two is undeniable….which is why we continue to develop ways to tie the two together. Our latest efforts are highlighted in our integration with ShareThis!
Opt-ins to email is nearly ubiquitous while social marketing lags. Our research showed that 95% of internet users over 15 have provided permission to a company to send them promotions via email, vs. just 4% for social networks.
The strength between the two is really their synergy. Marketers need to look for ways to leverage what each do well. Email is the greatest marketing vehicle of all time for customizing content person by person. Social networks have an unprecedented ability to connect like-minded individuals. The power of the two is undeniable….which is why we continue to develop ways to tie the two together. Our latest efforts are highlighted in our integration with ShareThis!
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