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House of Email Marketing

Landing Page Optimization Clinic

Thursday, April 16, 2009 by Chip House
Today we're proud to host a client-only webinar titled "Landing Page Optimization Clinic: Rx for your ROI." The webinar is done in concert with MarketingExperiments, experts in online testing and optimization.

Our guest speaker is Jimmy Ellis, Director of Optimization Research at MarketingExperiments. Jimmy has conducted and analyzed more than 300 experiments and specializes in optimization research, search engine marketing and email marketing strategies.

Together we'll address how marketers can get the most out of their email campaigns by no longer just linking to their home page. Landing pages that are on brand and on message can drastically improve the response rates of an email campaign. Plus, using key optimization techniques to reduce visitor anxiety and increase the incentives and value proposition, marketers can further optimize their efforts.

Several hundred of our customers use our landing page software today to create and optimize personal landing pages. Perhaps one of them should be you!

Comments for Landing Page Optimization Clinic

Friday, May 15, 2009 by Michael Dukes:
is the webinar still available?
Monday, May 18, 2009 by Chip House:
Hi Michael, The Landing Page Optimization Clinic Webinar, and many others, are available to our clients (only) on 3Sixty under: University > Resources > Landing Pages. Thank you!

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