The recent privacy uproar regarding Facebook’s privacy policy changes are yet another example of the increasing power of the subscriber. Subscribers rule not only the world of email, but also social networks. Their ability connect with each other and band together via social networks is something the world hasn’t seen since a band of villagers hunted Frankenstein wielding torches and pitchforks.
After realizing they stepped in it, and that the mob had realized it, Mark Zuckerberg blogged on the privacy misstep, and their efforts to change it. I think he handled it quite well, and in his blog he closes by saying, “We're at an interesting point in the development of the open online world where these issues are being worked out. It's difficult terrain to navigate and we're going to make some missteps, but as the leading service for sharing information we take these issues and our responsibility to help resolve them very seriously. This is a big focus for us this year, and I'll post some more thoughts on openness and these other issues soon.”
I think he realizes the importance of user privacy, and basically the language describing their policies didn’t reflect their intentions. The Frankenstein Mr. Zuckerberg developed has found a way to challenge its maker and wield its collective power.
In his presentation this week to the Minnesota Interactive Marketing Association titled, Inbox Insanity: The Future of Email Marketing, ExactTarget’s VP of Marketing, Jeff Rohrs, set the stage with a review of social media since the use of stone-age hieroglyphics. Though we have gone from a single cave wall to an array of 23+ inboxes (counting work email, multiple home email accounts, Twitter, home phone, cell phone, Facebook, etc.) the control of the conversation is shifting more toward the user. We’ve empowered the masses, and we’ve better treat them right or risk being scorched by a torch or poked by a pitchfork.
After realizing they stepped in it, and that the mob had realized it, Mark Zuckerberg blogged on the privacy misstep, and their efforts to change it. I think he handled it quite well, and in his blog he closes by saying, “We're at an interesting point in the development of the open online world where these issues are being worked out. It's difficult terrain to navigate and we're going to make some missteps, but as the leading service for sharing information we take these issues and our responsibility to help resolve them very seriously. This is a big focus for us this year, and I'll post some more thoughts on openness and these other issues soon.”
I think he realizes the importance of user privacy, and basically the language describing their policies didn’t reflect their intentions. The Frankenstein Mr. Zuckerberg developed has found a way to challenge its maker and wield its collective power.
In his presentation this week to the Minnesota Interactive Marketing Association titled, Inbox Insanity: The Future of Email Marketing, ExactTarget’s VP of Marketing, Jeff Rohrs, set the stage with a review of social media since the use of stone-age hieroglyphics. Though we have gone from a single cave wall to an array of 23+ inboxes (counting work email, multiple home email accounts, Twitter, home phone, cell phone, Facebook, etc.) the control of the conversation is shifting more toward the user. We’ve empowered the masses, and we’ve better treat them right or risk being scorched by a torch or poked by a pitchfork.
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