Friday, July 20, 2012
Every year at Connections, we present the SUBSCRIBERS RULE! Awards to clients who’ve demonstrated the best marketing programs, designs, and results of the year. But this year, we’re taking a slightly different approach.
Just as today’s consumers have moved from email to cross-channel communications, ExactTarget’s annual awards have evolved from SUBSCRIBERS RULE! to The Power of ONE Awards. These awards recognize marketers who’ve demonstrated how ONE team, ONE campaign, or ONE idea can connect with ONE subscriber at the individual level—across all channels, including email, mobile, and social media marketing.
Think you have what it takes? Nominate your organization for a Power of ONE Award! Nominations must be submitted by August 20, 2012 to be eligible.
The Power of ONE Email Campaign
Did you launch an email marketing campaign this year through ExactTarget that knocked your subscribers’ socks off? To be eligible, your campaign must demonstrate Marketing to the Power of ONE in all campaign aspects—from strategy, creative, and segmentation to relevance, integration, and results. Note: A separate award will be presented to the following categories: B2C, B2B, and Small Business. Please indicate the appropriate category on your nomination form.
The Power of ONE Social Campaign
Twitter and Facebook give brands the opportunity to engage with customers and deliver an immediate, authentic experience. Tell us how you used ExactTarget SocialEngage™ to keep your brand human by listening to, learning from, informing, and inspiring your fans and followers.
The Power of ONE Mobile Campaign
Did you meet your on-the-go customers where they were this year? Tell us how you used SMS marketing or another mobile marketing capability through ExactTarget Mobile to meet the communication preferences of your customers, reach new audiences, generate buzz, and drive results.
The Power of ONE Design
It’s no secret that great design can drive even greater results. Share a copy of the email design you’re most proud of this year. Tell us how you tailored your design to fit your audience and how it positively impacted your business results. In addition to the proven lift in response, applicants will also be judged on the visual appeal of the design.
The Power of ONE List Growth Strategy
If you used unique marketing strategies to acquire new subscribers, fans, or followers this year, we want to know about it! Tell us how you successfully grew your permission-based list while honoring subscriber preferences. Submissions should also include the percentage increase or raw number change in list size.
The Power of ONE Cross-Channel Campaign
Consumers demand a conversation with brands—not just through one channel, but integrated through all communication mediums they engage with every day. Email, mobile, social, and sites function best when they’re used together to meet these evolving consumer needs. Tell us how you implemented an integrated, cross-channel campaign to engage your subscribers, fans, and followers and achieve phenomenal business results. Eligible nominations will demonstrate the integrated use of at least two channels.
The Power of ONE Reseller Partner
The Reseller Partner who claims this award will have demonstrated excellence in cross-channel marketing strategy, design, integration, execution, and client success—all while marketing to the Power of ONE!
And remember, you must be present at Connections 2012 to win an award! So register today!
SUBMIT YOUR NOMINATION >>