Client Success Blog

The process of buying a home can be overwhelming, but it doesn't have to be. National home builder Clayton Homes is using ExactTarget’s Automation Studio, SocialPages, and email applications to transform the buying experience.

Clayton Homes launched a custom Facebook tab inviting fans to enter a weekly giveaway, and offering homebuyers the opportunity to subscribe to personalized emails featuring custom tips and professional advice based on their individual stage in the buying process. By offering personalized information, Clayton Homes is alleviating buyers' stress and improving the buying...

If a company is serious about video marketing, they might need the services of Wistia, a fast-growing online video hosting company.

Wistia hosts videos for companies so that prospects don't have to leave the site to view it or watch ads. By using Wistia, marketers get analytics on user behavior and interactivity with the video. If the video was a hit, and most people watched it straight through, perhaps the company will produce another one like it. If it wasn't successful, it's time to come up with a new concept.

I’m a firm believer that the fine line between B2B and B2C is blurry. Similar to consumers, it’s important to engage businesses in conversations on the channels they use most, building meaningful relationships to drive business.

Vero, a division of Suncorp Group, a leading provider of general insurance, banking, life insurance and wealth management in Australia and New Zealand, is constantly looking for ways to separate themselves from their competition. As a B2B company selling exclusively through brokerage firms, that’s not always easy to do.

Vero wanted to unlock the power of their data housed in salesforce.com to streamline communications across their multiple lines of business and to offer engaging, personalized emails.

Our recent SUBSCRIBERS, FANS and FOLLOWERS research report, Retail Touchpoints Exposed found that only 22% of the Hot 100 retailers with ecommerce sites send cart abandonment emails to shoppers who failed to finish their transactions.

Appliances Online, the largest U.K. online appliance retailer, is taking advantage of missed sales opportunities by sending targeted email offers to shoppers based on their outstanding orders. The cart abandonment campaign automatically triggers personalized emails to customers who abandon their online purchase during check out. Follow-up emails feature Appliances...

Our ExactTarget partner team loves to hear how clients are using our integrations.  Especially when they are taking the tools we provide to the next level.  Carhartt is one of several clients who have done just that- they have leveraged ExactTarget’s integration with Adobe® SiteCatalyst® via Adobe® Genesis and have seen a tremendous improvement in email list size and click through rates.

Carhartt partnered with ExactTarget in 2007 and since have seen their subscriber list grow 15x’s its starting size!  In 2011, they turned to the ExactTarget and Adobe SiteCatalyst integration to take their...

Looking to drive sales and repeat purchases?

Hoyts Kiosk’s email campaigns helped drive a 30 percent year-over-year sales increase. Take a look at Hoyts Kiosk’s recent post-rental campaign powered by ExactTarget that drove a repeat purchases.

Hoyts Kiosk, Australia’s largest network of DVD rental machines, boosted repeat rentals more than 70 percent since launching its new automated post-rental email campaign. With a customer base of more than 600,000 and a rental volume totaling more than 5 million, Hoyts Kiosk launched its automated post-rental program in November 2011 providing its growing...

At ExactTarget, we pride ourselves on empowering our clients to connect with their customers to drive engagement that builds loyalty and brand advocates. One of the highlights of my day is getting to spend time talking with our great clients and diving into their innovative campaigns across email, mobile and social.

One of Celebrity Cruises’ recent campaigns focused on transforming on-hold bookings into reservations with an automated email campaign. The campaign saw a double digit percent boost by triggering custom emails to potential travelers featuring their preferred destinations, cruise...