Wednesday, September 19, 2012
Our recent SUBSCRIBERS, FANS and FOLLOWERS research report, Retail Touchpoints Exposed found that only 22% of the Hot 100 retailers with ecommerce sites send cart abandonment emails to shoppers who failed to finish their transactions.
Appliances Online, the largest U.K. online appliance retailer, is taking advantage of missed sales opportunities by sending targeted email offers to shoppers based on their outstanding orders. The cart abandonment campaign automatically triggers personalized emails to customers who abandon their online purchase during check out. Follow-up emails feature Appliances Online recommendations, product reviews and if applicable, the opportunity to provide feedback on why they chose not finalize the purchase.
The program has already increased on-hold purchase recovery rates 50 percent since launching in April 2011.
For more information on Appliances Online success, click here.