Our ExactTarget partner team loves to hear how clients are using our integrations. Especially when they are taking the tools we provide to the next level. Carhartt is one of several clients who have done just that- they have leveraged ExactTarget’s integration with Adobe® SiteCatalyst® via Adobe® Genesis and have seen a tremendous improvement in email list size and click through rates.
Carhartt partnered with ExactTarget in 2007 and since have seen their subscriber list grow 15x’s its starting size! In 2011, they turned to the ExactTarget and Adobe SiteCatalyst integration to take their success one step further. This integration allows Carhartt to collect customer data, giving them the ability to send, tag and track personalized triggered emails.
Anna Cole, eCommerce Business Manager from Carhartt, will be the guest on next week’s virtual twitter chat, Nexus Café. This week’s topic is “Sending the Right Message to the Right User”. Join the chat on August 9th at 11am EST- 12pm EST! #NexusCafe
To read Carhartt’s entire success story, click here.
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