Wednesday, July 18, 2012
Looking to drive sales and repeat purchases?
Hoyts Kiosk’s email campaigns helped drive a 30 percent year-over-year sales increase. Take a look at Hoyts Kiosk’s recent post-rental campaign powered by ExactTarget that drove a repeat purchases.
Hoyts Kiosk, Australia’s largest network of DVD rental machines, boosted repeat rentals more than 70 percent since launching its new automated post-rental email campaign. With a customer base of more than 600,000 and a rental volume totaling more than 5 million, Hoyts Kiosk launched its automated post-rental program in November 2011 providing its growing number of customer’s exclusive offers and information on up-coming movie releases.
Following a customer’s first transaction with the kiosk, Hoyts Kiosk immediately sends a welcome email, and segments all future ecommunication based on trends within each customer’s transactions. Using ExactTarget’s marketing automation capabilities and integration with Hoyts Kiosk’s data warehouse, the company also powers an automated remarketing campaign that uses past rental data to automatically create and send an ExactTarget-powered personalized email 60 days after a customer’s last rental return. Should the customer not reengage, ExactTarget automatically sends an email to the customer at 135 and 180 days, automatically featuring unique coupons.
Hoyts Kiosk also empowers their audiences to share the relevant content with friends through links to Facebook and Twitter in each email.
For more information on Hoyts Kiosk, click here.