Vero, a division of Suncorp Group, a leading provider of general insurance, banking, life insurance and wealth management in Australia and New Zealand, is constantly looking for ways to separate themselves from their competition. As a B2B company selling exclusively through brokerage firms, that’s not always easy to do.
Vero wanted to unlock the power of their data housed in salesforce.com to streamline communications across their multiple lines of business and to offer engaging, personalized emails.
With an internal broker base of 10,000 and the inability to fully track the effectiveness of their campaigns, the marketing team also needed to maintain a unified brand message across all of their communications and have accurate tracking to measure the success of their programs.
Vero turned to ExactTarget’s seamless integration with salesforce.com to build campaigns that are personalized to brokers’ interests and to track the effectiveness of their campaigns. With ExactTarget and salesforce.com, Vero can segment their broker audiences based on demographic information.
Vero has seen a tremendous improvement in overall engagement and internal processes, by simply sending dynamic content based on the type of information the brokers want or need to receive.
Now, Vero utilizes their salesforce.com data with ExactTarget’s email and mobile solutions for their broker communications like industry news, event invitations, and newsletters.
Since utilizing the ExactTarget and salesforce.com Integration, Vero has seen phenomenal engagement from their brokers, including:
· 25-35% open rate for eNewsletters
· 50% click-through rate for dynamic emails
If you are at #DF12 make sure to stop by our booth 1514 to learn more about Vero and our integration with Salesforce.com.
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