That's right. Facebook hit a BILLION users. That is BILLION with a B. Staggering is an understatement but with staggering figures like these, marketers cannot afford to ignore Facebook. Regardless of size or marketing budget, brands can benefit from an effective Facebook strategy.
Consumers are more active on social media than ever before, and not surprisingly, many marketers are struggling to keep up. It seems that, with an ever-evolving sea of data and technology, marketers don’t know where to start. Marketers are told what they need to do, but no one’s telling them WHY these tactics are...Read More »