Combining CRM With Email Marketing

That's right. Facebook hit a BILLION users. That is BILLION with a B. Staggering is an understatement but with staggering figures like these, marketers cannot afford to ignore Facebook. Regardless of size or marketing budget, brands can benefit from an effective Facebook strategy.

Consumers are more active on social media than ever before, and not surprisingly, many marketers are struggling to keep up. It seems that, with an ever-evolving sea of data and technology, marketers don’t know where to start. Marketers are told what they need to do, but no one’s telling them WHY these tactics are...

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Few assets are more valuable than a company’s customer base.  

Yet, most companies are more systematic about managing their office supplies than their customers.  Research continues to show the majority of companies don’t know enough about their customer’s preferences and needs, what products or services they use, if they are satisfied, or if they are thinking about defecting to the competition, and why.

The problem is NOT the lack of customer data. Rather, pockets of customer data exist throughout the company. The problem is that none of it is integrates to create “one version of the truth”...

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Each Thursday at 11am EDT, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.
During our recent chat, Joel Book, Director of eMarketing Education at ExactTarget, joined us for a webcast and discussion on Customer Lifecycle Engagement.  Joel is an industry veteran with more than 30 years of experience in database marketing, Joel teaches organizations how to use permission-based email in partnership with CRM and web... Read More »

ExactTarget provides our customers the ability to market through email, mobile, social, and sites—but why is that combination so powerful? The answer is the data and connectivity—which provides marketers the ability to communicate in a consistent, targeted, and branded manner across channels while honoring consumer preferences.

There are many companies out there who specialize in Landing Page marketing—but ExactTarget Landing Pages are different because they are integrated with the same data and technology customers use to power the rest of the interactive marketing campaigns.

Consider taking...

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Volvo Construction Equipment North America sells a variety of multi-purpose machines that are used by companies in many industries including road construction, forestry, mining, and building demolition. To engage customers and provide content that aids the product evaluation and purchase process, Volvo uses email to deliver relevant product information with links to comprehensive product details and video on Volvo websites. Volvo uses its CRM system to track customer details, eMail activities, social interaction, online form submissions, web links and more. This method helps Volvo Construction...Read More »

Does just hearing the word data make you want to cringe? Or do you feel a rush of excitement with the endless possibilities that your data holds? Data can be overwhelming. It might be incomplete, it might not be squeaky clean, and it may not be consistent across all of the subscribers on your email list. But don’t let that stop you from creating targeted email messages.  

It’s no secret that Data is the New Creative of the real-time web. In fact, long gone are the days of “one-size fits all marketing” But this transformation didn’t just happen overnight, and architecting your data to react...

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As one of the newest members of the ExactTarget Partner organization, I am tasked with managing and growing relationships with ExactTarget’s Embedded Partners.  On its surface, that sounds pretty straightforward.  However, for the past several months, I have been trying to better define around what an “Embedded” partner truly is.  There are multiple ways to define the topic, depending on who you ask.   And, in my experience, most of the answers I have heard are right in some way or another.

However, the official definition is that ExactTarget Embedded Partners are typically ISVs that go to...Read More »

Gary Slack, Vice Chairman of the BMA, reports the national BMA conference, June 10-12 in Chicago, is SOLD OUT and that a wait list is now open. http://www.marketing.org/waitlist.

As I post this, more than 300 marketers from 200 B-to-B companies have registered. This is a phenomenal achievement, and one look at the program tells you why. It’s a great line up!

On Thursday morning, June 11th, I have the pleasure of leading a terrific session titled, Best Practices in Digital Direct Marketing, which will feature two ExactTarget clients who are among the industry’s sharpest email marketing...Read More »

As you may know, a few months ago we launched ExactTarget’s Landing Page capabilities.  The response has been overwhelming.  If you’re not familiar with ExactTarget’s Landing Pages, I’d invite you to read the press release or check out the product page for more info.  At a very high-level, this functionality gives marketers the ability to create customized web pages on the fly – all with the same look and feel of your corporate web presence.

From a development perspective, our goal was to take what we’ve learned about creating and deploying engaging emails, combine that with the digital assets...

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Successful email marketing is all about delivering the right message to the right person at the right time. Every email program should have a clear goal in mind and a way to measure whether or not that goal is being met. Providing relevant content to your subscribers at the proper frequency will help you achieve those goals.

More often than not, simple open and click data is not enough to drive this level of targeting. However, combining this data with web analytics and CRM means you’ll be one step close to achieving (and even exceeding) those goals.

ExactTarget has the ability to integrate wit...

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The CRM 4.0 Launch Tour event in Atlanta was a packed house.  Approximately 200 people filled the seats to see and hear the latest on CRM and Microsoft.

The programming was similar to the Tampa event, but with new client studies.  The client study was hosted by Paul Kalella from Customer Effective and their client, Jamestown Properties, represented by Chuck Niswonger.  Changing the way data is collected and stored across Jamestown Properties was a phenomenal undertaking for Chuck.  The installation and leveraging of MSCRM allows for a stronger and different type of acquisition pipeline at...

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If it’s been awhile since you visited our case study library, now’s the time.

We just added a cool feature called an “easy access form” that will change the way you interact with our website – for the better!

Background: Our Marketing Team spends a lot of time researching what resources our clients need to improve their email marketing programs. We particularly enjoy sharing our client’s success stories through user-friendly, engaging case studies that are available for download through the resources section of our website. If you’re an existing customer or a newbie to the email marketing...

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