Community Growth & Development

Yesterday was a big day at CoTweet, with the first major release of our social media management platform since acquisition by ExactTarget.

And with that, we're bringing the full power of our two amazing solutions together in CoTweet 3.0 Enterprise Edition, featuring Facebook integration, richer social media analytics, an iPhone app and new integrations with Salesforce.com and ExactTarget's Interactive Marketing Hub.

See more Connections Photos on Flickr

Facebook and Twitter are the two most popular communities for enterprises to interact with consumers via social media, but growing your fan base isn't just about posting messages. Today's marketers need to engage in authentic conversations across online channels that reflect real-time awareness, historical context and expert follow-up.

Other new features include:

• Facebook Integration - Link Facebook Fan pages to existing CoTweet workgroups enabling posts and replies from the messages box.

• Salesforce Integration - Connect conversations on Twitter and Facebook to client retention and lead generation efforts.
• Native iPhone App - Stay connected with followers across all accounts 24/7 (available to our Enterprise users).
• Rich Analytics and Reporting - Gain insights into all aspects of your social media performance, including reach, impressions, retweets, engagement and influence, plus export data to Excel for further analysis.
• Increased Productivity - Streamline activities between users and workgroups through assignments and notes, tagging, snippets and Twitter Contributor designation.

CoTweet 3.0 Enterprise Edition is available as a standalone application at no additional charge to enterprise customers. Request a demo, or follow @cotweet and see what attendees such as Citigroup, Coca-Cola, McDonald's, Salesforce, SunTrust and others are saying about CoTweet at ExactTarget's annual user conference Connections '10

CoTweet Standard edition remains free to all users and can now be accessed via standard.cotweet.com.

Let's Fuel the Conversation together!

Meg is blogging on behalf of the Social Media Marketing Team at ExactTarget