Monday, August 15, 2011
Many social marketers may wonder, what is the line between over engaging and under communicating, and how do you keep all of this under control? We understand that there are several strategies for managing Facebook and Twitter for business. The CoTweet RSS Publisher’s agile design allows teams to structure this feature the way it works for them. Using the RSS Publisher you can target posts and tweets to the right groups, track the efficiency of the messages you send and create work flow based on customizable user privileges and permissions.
- Drive conversation about the latest news and trends relevant to your brand 24 hours a day, 7 days a week.
- Generate targeted content to specific channels and customizable locations.
- Save time by automatically syndicating information instead of scouring the Internet for relevant topics.
Setting up the RSS Publisher - You do not need advanced technical knowledge to set up to CoTweet RSS Publisher. Check out the CoTweet RSS Publisher in this short demo to get set-up and get started!
Have any questions? We're adding new articles to the ExactTarget Wiki. For more information on the RSS Publisher check out the ExactTarget Wiki.
Meg is blogging on behalf of the Social Media Marketing Team at ExactTarget.