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“Leadership is no longer about your position. It’s now more about your passion for excellence and making a difference. You can lead without a title.”

–Robin Sharma, Author, Lawyer, and Leadership Expert

The theme for ExactTarget’s Connections 2013 conference is "Lead From Within." This theme speaks to the belief that all people, regardless of role or title, can be leaders. That’s because leadership works through influence, not through making decisions for other people.

I, for one, can relate to this theme. A year ago this past weekend, I graduated from college. A month later, I started my first...

With the last name Best, I feel I may be somewhat of an expert when it comes to this particular superlative.

When I started with ExactTarget back in March of 2010, I joined my husband Nick who been with ET since July of 2009. 

Still in the “honeymoon phase,” we were settling in as a family--we both had great jobs, we were getting ready to purchase our first house, and we were even thinking of buying a dog. We were living the dream!

On March 20, 2010, Nick’s mom passed away from a long battle of ovarian cancer. Once our co-workers were made aware of the news, we were showered with thoughts,...

ExactTarget has a passion for bringing marketers and consumers closer. And we’ve gathered the industry’s top thought leaders and interactive gurus for the second annual ExactTarget CONNECT Global Tour.

Marketers from across Canada will have the opportunity to meet, inspire, educate, and empower the future generation of digital marketing on June 12, 2013, at the Metro Toronto Convention Centre. This full-day gathering will include break-out sessions complete with leading-edge research, networking opportunities, and advice for guiding engaged digital marketing campaigns.

Leading the keynote...

I’m not a big fan of country music.

I don’t mean to alienate anyone due to personal preferences, and I’m sure we can find common interests even if country is the only genre on your iPod, but country tunes are just not my favorite tunes to hear.

That being said, one of my closest friends loves country music. We were recently at a restaurant that was playing a country song called “Where I Come From.” I was poking fun at the whole situation because I’d recently heard a completely different country song also called “Where I Come From.”

Lo and behold, there are two country songs with the exact...

3sixty Live April meetings are coming to a city near you! 

• Connect professionally with the most innovative marketers in your area who also use the ExactTarget software
• Provide a place for sharing both strategies for marketing and ways of technically implementing them on the platform
• Connect directly with ExactTarget resources and people who can help you do your job better
• Innovate with...

Last week, ExactTarget had the opportunity to participate in one of our first tradeshow events in Stockholm, Sweden, home to our newest office location. Webbdagarna was a two-day event attracting more than 1,500 of the Nordic region’s interactive and web marketers--all keen to understand more about the future of cross-channel, how to implementeffective programs, and where to start in bridging the gap between offline and online channels.

ExactTarget Nordics recently opened its doors in Stockholm, Sweden, in the Östermalm business district. We’re excited to have a local team led by Henrik...

At ExactTarget, we place tremendous value on our employees’ career development. That’s why we’re so excited about the recent launch of our new ExactTarget Career Center. Not only does this online career portal provide employees with relevant career tools and training, it’s also a clear demonstration of ExactTarget’s commitment and investment in its most valuable resouce: OUR EMPLOYEES!

Career Development at ExactTarget
Acquiring, developing, and maintaining Orange talent is more important than ever before, as we continue to expand around the world and lead the market. We believe careers are...

ExactTarget is excited to announce the launch of a new website across seven regions and a fresh brand experience. The vibrant new look, elegant navigation, and richer user experience reflect the evolution of our company’s growth over the past 12 years. A lot has happened since then and we’re excited to share new services, innovations, and partnerships that help marketers around the world connect with their customers across the spectrum of digital channels.

What’s New:

• 7 new sites spanning ExactTarget’s global presence in the US, Australia, Brazil, Germany, France, Sweden, and the United Kingdom.
• W...

The ExactTarget team invites you to participate in this week's #ETCafe Twitter chat, where some of the world's best marketers come together to discuss emerging topics and trends from across the interactive marketing world. This virtual coffee chat takes place directly on Twitter every Thursday from 11am-12pm ET, hosted by @ExactTarget.

This week we're excited to have Lisa Dragin, the Research and Customer Experience Director at Precision Dialogue (@pd_engage) join us to talk about how user research can help to ensure customer engagement. Here's a sneak peak of questions we'll be covering...

As a part of our Voice of Customer program, we're always innovating with new ways to delight clients and gather their feedback so we can continue to improve the ExactTarget experience. That's why we recently organized the first-ever company-wide Client Thank-a-Thon! 

The Thank-a-Thon worked just like it sounds: a drive to call clients and thank them for their partnership. Additionally, we targeted contacts who had not yet taken the Client Success Survey we had recently sent and asked for their time to complete it.

Over 30 non-client facing ExactTarget employees from teams across the company (HR,...

As a Lead Generation Specialist, you’ll directly influence sales success and company growth, and enjoy competitive base salary plus commission. Whether you’re researching and targeting key prospects, managing direct mail campaigns and follow-up strategies, or tracking and measuring results, you’ll play a crucial role in ExactTarget’s business development. Data-driven with proven processes to help ensure your success, this team-oriented role will help you gain the knowledge base to develop a long-term career within the industry’s largest sales organization.

As a member of our Sales Development...

When it comes to the job search, social media has almost become self-destructive. With younger and younger generations adapting to technology and social media faster and faster, digital footprints are being created at younger and younger ages.

Last weekend, ExactTarget had the opportunity to sponsor and attend the 2013 Doster Leadership Conference, a student-run event which connects 100 top student leaders from the Krannert School of Management (Purdue University) with corporate representatives for a weekend-long leadership conference in Indianapolis.

The event's hosts had the foresight to...

State-of-the-art technology at your fingertips, two workout facilities with 50 inch flat screen television sets, and an unlimited supply of healthy snack and breakfast options are just some of the perks of working for ExactTarget. When I talk to my friends about ExactTarget, they wish they had some of these awesome benefits where they work. It's obvious why life at ExactTarget is awesome. Yet, all of those perks are just the orange icing on the cake. It's the people at ExactTarget that truly make it a great place to work.

As a member of the Global Recruiting Team, the one question I hear most...

As the first cross-channel platform of its kind, ExactTarget's Interactive Marketing Hub has redfined software innovation and helped draw an unmistakable line in the sand between "us" and "them." We have one of the most externsive sales teams in the industry—and we want you! We're looking for Business Development Managers in Dallas, Chicago, AND Southern Florida.

As a member of the ExactTarget Sales Team, you'll:

• Hit the ground running with our proven solution-selling process and methodology
• Be supported by seasoned sales leadership as you work to hit your monthly goals
• Enjoy competitive,...

How many people can honestly say that they love coming into work on Mondays? I can! And so can more than 1,300 of my closest ORANGE friends here at ExactTarget.

Maybe it’s the casual dress code, or the gorgeous offices we work in across the globe (decorated in stunning orange, of course). Maybe it’s the collaborative, fun, and rewarding work environment. Whatever the reason—and there are so many great ones—working at ExactTarget is more than just a job.

One of the reasons I love coming to work on Mondays is that I like to think that I have the best job in the company—finding great talent to add...

We’ve all had to deal with rejection at some point in our lives--and if you haven’t, please tell me your secret! Perhaps it was running for class president in high school. Or the rejection letter from that college you really wanted to attend. Or maybe your manager recently shot down a project you proposed.

As a professional, getting rejected by a company you just interviewed with can be one that stings the most. You ask yourself, “How could it be? I thought things went so well!” You knew you were perfect for the job. How did the company not see it?

A rejection from a company offers you two...

I read a really funny article today that included a list of things you should never, ever say to a working mom. I've heard almost all of them over the last 15 years, but here are a few I've heard lately:

1. I’d give anything to get away from my kids all day!
2. I’d miss my children too much.
3. Can’t you afford to stay home?

Awkward, right? I work full time--always have--and I adore my three kids (twin six year olds and an eight year old). Since I’ve worked their entire lives, I’ve heard my share of strange comments. But I’ll tell you; working in social media has its advantages and is often very similar to...

Twitter allows users to follow friends, celebrities, breaking new updates, and more. But did you know you can use Twitter in your job search? If you’re looking to make a career move – or looking for your first job right out of school – Twitter can be a powerful networking tool. Plus, you’ll demonstrate to future employers that you’re social media-savvy.

Note: Before you start connecting with industry leaders and potential future employers, take a moment to clean up your profile. First impressions online are important. Write an engaging bio and make sure your photo and header image are...

I'm excited to share that ExactTarget is expanding its award-winning Content Marketing team! We are currently hiring for the positions of Content Design Specialist and Content Development Specialist in our Indianapolis headquarters.

Content Design Specialist: Our newly created CONTENT DESIGN SPECIALIST role is custom-made for someone who can conceptualize, create, and optimize design for infographics, emails, eBooks, blog posts, presentations, interactive applications, mobile environments, and video animations. The right candidate will be a self-starter with proven design talent and an ability to...

ExactTarget received nearly 24,000 applications in 2012! Our team of recruiting professionals read through dozens of resumes each day – so how can you make sure yours gets noticed? Follow these six steps BEFORE applying:

1. Make it job and company specific. Your resume is your first shot at telling a company why they need you for this specific job opening. Make sure your objective and accomplishments reflect your understanding of the job requirements and responsibilities. Familiarize yourself with the job description before writing your resume.
2. Proofread. And then proofread again. And again. It’s...