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Connections ’08

See You in Miami for Email Summit ’10!

Friday, January 15, 2010 by Joel Book
I’m really looking forward to next week’s MarketingSherpa’s Email Summit, and hope to see many of you in Miami for this terrific event. If you haven’t checked out the lineup of speakers for Email Summit ‘10, take a look. It’s loaded!

Joseph JaffeKeynoting Email Summit ‘10 will be Joseph Jaffe, bestselling author of "Join the Conversation" and "Life After the 30-Second Spot." 

Joseph keynoted ExactTarget’s Connections 2008 conference and is regarded as one of the brightest minds and visionaries in interactive marketing.

In his presentation titled, "Flip the Funnel: How to Use Existing Customers to Gain New Ones"- Email's New Critical Role,” Jaffe will discuss the expanding role of email to establish powerful relationships with customer evangelists, and show how to equip this base with the necessary tools, techniques and incentives to spread word-of-mouth recommendations and referrals to social networks, trusted peers and communities.

All Email Summit Attendees will Get Joseph’s New Book

Flip The FunnelAs a special bonus, ExactTarget has arranged for each attendee of Email Summit ’10 to receive a copy of Joseph Jaffe’s new book “Flip the Funnel.”

And if you would like to meet Joseph in person and have him sign your copy of “Flip the Funnel,” just stop by the ExactTarget exhibit following his keynote.

Haven’t Registered Yet?

The Email Summit is one of the best conferences on email marketing you will attend this year. So if you haven’t registered yet, give this some serious thought. You can register at the Email Summit ’10 website or by calling toll free 877-895-1717.
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Don’t Miss MarketingSherpa’s Email Summit! (Save $600)

Friday, December 18, 2009 by Joel Book
Save $600 on Email Summit '10There are plenty of reasons I like to attend MarketingSherpa’s Email Summit, but the single best reason is the speakers. The line-up of speakers for the upcoming Email Summit ‘10 in January is no exception.

Keynoting Email Summit ‘10 will be Joseph Jaffe, President of crayon and bestselling author of "Join the Conversation" and "Life After the 30-Second Spot."  Joseph keynoted ExactTarget’s Connections 2008 conference and is one of the brightest minds in our business. In his presentation at Email Summit ‘10, Jaffe will discuss the expanding role of email to establish powerful relationships with customer evangelists, and show how to equip this base with the necessary tools, techniques and incentives to spread word-of-mouth recommendations and referrals to social networks, trusted peers and communities.

As a special bonus, ExactTarget has arranged for each attendee of Email Summit ’10 to receive their personal copy of his new book “Flip the Funnel: How to Use Existing Customers to Gain New Ones”

Headlining the B2B track will be Brian Carroll, CEO of InTouch. Brian is the author of "Lead Generation for the Complex Sale" and his presentation is titled: How to Design Email Lead Nurturing Programs That Drive Sales. This is a can't-miss presentation for B2B marketers who must nurture prospects through a long sales cycle.

Andrew Chang of AirTran Airways will keynote the B2C track. Chang is Manager of Marketing Strategy at AirTran, and his presentation is titled: Successful Email List Management: Fixing the Leaky Bucket, and will highlight AirTran's email subscriber acquisition strategy that has enabled the airline to grow its subscriber base more than 15%.

Want to Save $600 on Your Email Summit Registration?

We consider the Email Summit to be one of the best conferences on email marketing, and have arranged a special discount to encourage you to attend.

For a limited time, ExactTarget is offering a $600 discount off the Email Summit conference fee of $1,695. This offer expires January 8th, so move on this now! To take advantage of the discount, go to this special Email Summit ’10 registration page.
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Malcom Gladwell to Keynote Connections 2009

Monday, February 2, 2009 by Tim Kopp

Connections '08 was such a thrill for the Marketing team. It is such a highlight to see all of our customers and celebrate our collective success. Last year we had the chance to celebrate with over 1100 marketers from around the world. We were also privileged to have sponsors such as Google, Omniture, Salesforce.com and Microsoft join us. When we tabulated the final results nearly 70% of attendee’s said it was the best event they have EVER attended and would bring a friend next year. Wow, how awesome is that? However, it’s all about looking forward, not backwards, and we wanted to make sure we lifted the bar even higher for 2009.  So, we literally went to work the very next day on Connections 2009. This promises to be the year's biggest 1 to 1 marketing event.

Details are already coming together for our Connections User Conference of 2009. Stay tuned for more information, as registration will be going live shortly. However, I have a few exciting details to share, and just couldn’t wait. First, the theme this year will be Success by Design. If you are interested in building the best email marketing program possible, this is the event for you.

It is also with great pleasure that I announce that Malcolm Gladwell will join us as one of our premiere keynoters. If you haven’t had a chance to read his new book yet (Outliers), you should. It is a must read. In fact, while I loved the Tipping Point  and Blink, Outliers was my favorite book yet. In particular, one important concept that continues to resonate with me is 10,000 hours. Let me explain. Gladwell details, in only a way that he can, that it requires at least 10,000 at your particular craft to be a true expert. Examples including musicians (The Beetles), technologists (Bill Joy), and airline pilots. I couldn’t help but thinking about this just a couple weeks ago when a heroic US Air pilot averted disaster. Skillfully landing his aircraft in the Hudson River, and avoiding hundreds of deaths, was not accident! It was estimated that he had over 30,000 hours of experience. In short, success rarely comes by accident, it’s by design.

Connections 2009 will be all about collectively sharpening our skills to become experts in 1:1 marketing. We look forward to sharing more details with you in the next few days.

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Hug a wrestler day.

Tuesday, January 27, 2009 by Nicole Ross
OK I'm sorry, but this ad absolutely cracks me up.

His smile? Priceless. The spandex? Memorable. The message? Crystal clear.

This detergent makes your clothes irresistibly soft. Well, I mean just see for yourself...

To be honest, I just wanted to blog about this picture because it makes me laugh.

So now comes the hard part. Tying to somehow tie this post back to email marketing...here goes.

Email marketing is a lot like wrestling.

...*crickets*...

Hmm, not really. Let's try again.

See how the blue dude has the other guy in a Head to Chest hold? (I just googled 'wrestling terms' and took my best guess...) Well he's not letting go for anything, no matter how much the red guy wants to disengage from his death-grip.

This is the exact opposite of how you should behave with your subscribers. Now, of course you should love and adore them, and the very thought of them should bring a big grin like this to your face. But you shouldn't FORCE them to engage with you.

The very nature of permission based email marketing means it's a choice -- the subscriber can choose whether to start and continue a relationship with you. They should also be able to choose how often you talk to them, through which 1 to 1 marketing medium, and about what type of content.

Sound like a familiar concept? You've heard it from us before -- and definitely if you attended Connections '08 last year. We call this frame of mind...Subscribers Rule!

It means your subscribers are in charge, and it's your job to deliver on the promise of a personal, targeted, relevant relationship with them. Specifically, there are three tenets that drive this philosophy:
  • Serve the individual
  • Honor individual preferences for communication, content, frequency, and channel
  • Deliver timely, relevant content that improves subscribers' lives
See, told you I can relate anything back to email ;)

Nicole
Marketing Communications Associate

p.s. -- Want to learn more about how to make your Subscribers Rule!? Check out the 2008 Channel Preference Survey.
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6500 and Counting!

Wednesday, January 21, 2009 by Liz Farrelly
Today, 3sixty - ExactTarget's social community, hit over 6500 users.  Can you believe that!?

It seems like only yesterday that we showcased 3sixty at Connections '08.  And, you ask, why did we create 3sixty?  Well, because YOU, our clients, asked for it.  See, we truly believe that Subscribers Rule!  And we want you to believe it too, so we are taking our own advice and listening to the people.

Are you a part of our 6500?  No, you say?  Well, why not login and see what all the fuss is about?
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ExactTarget's Reseller Partners

Friday, January 16, 2009 by Shelly Griffin

For this first foray into blogging and focusing on our Reseller Partners, I thought I would take the opportunity to first provide a brief overview as to how ExactTarget defines our Reseller Partners. 


When we first implemented the idea of selling through channels, we called everyone an Agency. As the company grew and our understanding of our channel partners evolved, we came to understand that when it comes to the term “Agency” – one size does not fit all.

This year at Connections '08 - our annual user conference – we launched the new ExactTarget Partner Network. The theme is “Shared Success. No Boundaries.”   We wanted to develop a program that would build off of each other’s strengths to dominate the email marketing space.

In our “ExactTarget Partner Network Overview”, we describe our Reseller Partners as companies that “represent ExactTarget in the marketplace and provide marketing expertise to their clients to ensure the successful use of our solution. Reseller Partners have invested the time and resources to certify themselves to properly sell, service, and provide level-one support for the ExactTarget solution. Want to learn more? http://email.exacttarget.com/Partners/ResellerPartners.html. Next up…diving into some of the success stories of our Reseller partners.

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My 09 Trend: It’s All About 3sixty

Monday, December 15, 2008 by ExactTarget Marketing
You have 100 things to get done in a mere eight hours.  You have a proposal to write, a list to cleanse, a strategy to develop, and an email to send.  How do you get it all done?  While 3sixty can’t give you hours back in your day, it can definitely help you be more efficient.

3sixty is your one-stop shop for everything ExactTarget.  Need suggestions on copywriting for email?  Ask the question in 3sixty Answers.  Searching for the perfect email statistics for your upcoming proposal to management?  Explore resources where you will get more stats than can fit in one proposal.  Want to find someone in your area using ExactTarget?  Join a user group for your region of the country.  

Want to know what your peers are interested in?  Here are the top resources on 3sixty.
•    Fall 2008 Release Overview
•    Email Marketing Design: The New Essentials
•    Behaviors, Preferences, and Personas Whitepaper
•    Enhanced Tracking User Guide
•    Smart Capture User Guide

Top Videos Viewed:
•    Creating a Triggered Email Tutorial
•    Creating a Microsite Tutorial
•    Portfolio Tutorial
•    Enhanced Tracking Tutorial

Where are the cool people hanging out?  Here are the top groups.  The more, the merrier – come join us!
•    Design Best Practices
•    Subscribers Rule!
•    Connections 08 (have you signed up for Connections 09?)

Want to talk more?  Find me on 3sixty.  I promise I will accept your friend request

Our gift for you for the holidays, ExactTarget 3sixty.  Login today.
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Happy Thanksgiving!

Wednesday, November 26, 2008 by Scott Dorsey

Warm wishes to you and your family for a happy and healthy Thanksgiving weekend. I am so grateful for our incredibly talented employees, dedicated clients, and many friends across the industry. You power our success day in, day out. But as I reflect on 2008 in particular, I can’t help but be reminded of two particularly wonderful blessings we’ve enjoyed this Fall at ExactTarget.

Steady Growth in Unsteady Economic Times

During a time when many companies have had to cut spending, layoff employees, and lower public expectations, ExactTarget continues to be blessed with strong financial, employee, and client growth. In October, we were fortunate enough to be joined at the Gibson building—the site of our brand new technology center—by Indianapolis Governor Mitch Daniels and Mayor Greg Ballard to help announce ExactTarget’s bold new growth initiatives.

A few highlights from the press conference include:

• 125 new jobs in 2008
• 300 additional jobs by 2013
• A state-of-the-art technology center to complement our downtown headquarters
• An estimated $25 million dollar investment in the Indianapolis economy

Not too shabby for these economic times, right? If you’re as excited about our growth as I am, I’d encourage you to check out our open positions and become part of the ExactTarget team!

SOLD OUT Connections ’08 User Conference

Over 1,200 digital marketers attended this year’s Connections ’08 User Conference in Indianapolis. Featuring some of the best speakers in the business like Joseph Jaffe, Papa John’s CEO Nigel Travis, entrepreneur Christopher Gardner, and Colts Head Coach Tony Dungy – not to mention over 50 customer, partner, and industry expert speakers – the event was a huge success.

Three of my favorite Connections ’08 moments included:

Thanks to all who helped make Connections ’08 a success. We’re grateful to those of you who spent your time learning and exploring with us, and we hope to see you again next year.

Wow. Talk about blessings! If the past year is any indicator of our future success, I have every reason to be very excited, indeed. 2008 has been a wonderful adventure, and I can’t wait to see what 2009 has in store.

Happy Thanksgiving!

Scott

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Mobile Boarding Passes Inspire New List Growth Ideas

Friday, November 14, 2008 by Morgan Stewart
More news that impacts how we think about mobile email, sms marketing, and coupons...

AA Launches Mobile Boarding Passes. American is now the fifth airline to test mobile boarding passes in the US (Continental was first, followed by Northwest, Delta, and Alaska). While still not available at the majority of airports, the technology is interesting in that it relies on the distribution of a link through email and presentation of a 2-D barcode on a landing page. If you were at our annual user conference, Connections 08, this concept may sound familiar--it is right in line with our new LiveOffers solution. The same concept an be applied to SMS to deliver a link to a landing page displaying the barcode. Imagine the possibilities of integrating SMS and barcode distribution. Let me spell it out a simple example:

1) Merchant places a display in telling people to text their email address to a shortcode in order to receive a coupon.

2) In response, you send a link to a landing page containing a customized coupon.

3) Customer takes their mobile device to the checkout counter and uses  the coupon.

Its a straight-forward value in store to drive email list growth: your email address for an immediate, in-store discount... all using existing ExactTarget tools!
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The Newbie

Friday, October 17, 2008 by ExactTarget Marketing
Hi, all –

My name is Megan Graham and I am the newest member to join the marketing team at ExactTarget. I came on board just in time for the Connections ’08 User Conference. I can’t think of a better way to get acquainted with the company than this event! I had the chance to attend some educational sessions and connect with many customers from around the globe. On a shuttle ride over to Conseco Fieldhouse for the annual awards dinner, I had the pleasure of chatting with a customer who traveled all the way from Iceland!  It was exciting to witness the enthusiasm so many customers have for ExactTarget.

One of my favorite parts of Connections was the opening keynote presentation. Before the production began, the dimmed lights and loud music foreshadowed the main event. And, it was definitely designed to impress.  It reminded me of the type of cutting edge presentation that Steve Jobs gives when announcing the latest Apple product. With impeccable attention to detail and a stellar presentation—I can see why ExactTarget is labeled the future “Google of the Midwest.” 

I was also amazed at how people could not get enough of the SUBSCRIBERS RULE! foam fingers. These were a popular item that many clients requested extras to take home to their kids or coworkers. SUBSCRIBERS RULE! is ExactTarget’s philosophy that companies should be building relationships with clients, not merely “marketing” to them. The core principles of SUBSCRIBERS RULE! are:

1. Serve the individual - Don’t focus on lists. Use technology for mass personalization.
2. Honor preferences - in terms of content, frequency, channel
3. Deliver value that meets the customer’s unique needs…they don’t care what you want, only what they want. 

This is a transformational philosophy, and I haven’t witnessed another organization that believes more strongly in this issue than ExactTarget.

These past few weeks have been a blast, and I can’t wait to see what else is in store...

Megan Graham
Marketing Communications Associate
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Email Appends Done Right?

Wednesday, September 24, 2008 by Al Iverson
Hey, first, a big THANK YOU to everyone who attended my panel today at the Connections 2008 Conference in Indianapolis. And a special thanks to my co-presenters, David Atlas of Goodmail Systems and David Beasley of Beasley Direct Marketing.

For those who were asking about email appends, here are links to two blog posts on the topic from Morgan Stewart, ExactTarget's director of research:
Email Appends Part 1: Don't bother with opt-out email appends
Email Appends Part 2: Email Appends Done Right
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Tony Dungy, All Pro Dad and Connections '08

Thursday, September 18, 2008 by ExactTarget Marketing
Here at ExactTarget, we are getting the final preparations ready for Connections '08 that is NEXT WEEK!

Connections '08 will be the first corporate event at the new Lucas Oil Stadium and we are excited to have Tony Dungy, the head coach for our Indianapolis Colts to speak at the Connections Welcome Reception on Tuesday, September 23rd.

But Coach Dungy's most important job is being a father! He helped launch the family-focused All-Pro Dad which features over 40 NFL players, coaches and alumni who speak out on the importance of fatherhood. They have an email marketing program in place where fathers can sign up for the Daily Play of the Day - the most read fatherhood email in the world!

Haven't registered? You still can! And make sure to join us at Lucas Oil Stadium on Tuesday for Tony's Keynote Presentation!

Dawn DeVirgilio
Internet Marketing Specialist
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What Marketers Can Learn From Wimpy

Tuesday, September 16, 2008 by ExactTarget Marketing
As a kid, I loved to watch ‘Popeye the Sailor Man’ cartoon, but it may surprise you to learn that Popeye was not my favorite character.  The often forgotten Wimpy was by far my favorite because of his love of hamburgers.  He was lured by just the smell of burgers and would float through the air happily when he knew his prized burgers were near.  It was a smell he could trust and something comforting to him about the idea of a mouth-watering burger.  

Here at ExactTarget, we eat, drink, and sleep helping our clients deliver powerful results by using our Software as a Service Platform and reach audiences in a timely and relevant fashion.   Working in a culture where reaching subscribers in the right way is all that matters, it can’t help but bleed into the way I think about my personal email.

Like Wimpy, I can be lured and drawn to something familiar when it comes to my inbox.  If I trust your brand, and know that what you are sending me will mean something to me, you will see me floating in the air much like Wimpy after a tasty burger.  A marketer who ‘gets me’ will convert me into a life-long brand loyalist, rather than a short-term, low impact relationship.  Lure me with timely, relevant, and meaningful information that might improve my life and I am like ‘Wimpy to burger.’

At the ExactTarget Connections ’08 conference you will learn how to reach the inbox while being sensitive to the needs of your subscriber.  We call it ‘Subscribers Rule,’ a philosophy that encapsulates the power of understanding the best way to approach your audience – remember your subscribers are people, not lists! You will also be able to find a nice hamburger at some fine Indianapolis restaurants while in town.

That reminds me, Connections starts in less than a week, see you there and don’t forget to register.

Todd McCall
PR Manager ExactTarget
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Stories from the Red Cross Continued

Monday, September 8, 2008 by ExactTarget Marketing
Happy Monday!

Some of you may remember my recent post about the Indianapolis Red Cross. As luck would have it, a member of their staff came actually came across my blog and took the time to write me a personal note explaining the relationship between the Red Cross and the U.S. military.

For example, did you know...

"The American Red Cross has stood alongside the members of the U.S Armed Forces for more than 125 years. The American Red Cross is the only agency recognized by the military to act as the medium of communication between Americans and their Armed Forces. The Red Cross is available 24 hours a day, seven days a week, 365 days a year to provide emergency communications and other support services to military families, providing a support system to help military families cope with emergencies that are only intensified by military life and frequent, lengthy separations. 
 
Today, as more and more citizen-soldiers from the National Guard and Reserves are called up from communities around central Indiana to serve overseas, the Greater Indianapolis Red Cross has expanded its outreach services to provide more comprehensive support to families during their deployment, adjustment and reintegration periods."
For more detailed information about Red Cross SAF (Service to the Armed Forces), just go here.

How neat is that? And how cool that they'd take the time to write me a personal note explaining their services. And for the record, more detailed confirmation emails are in the works over at the Greater Indianapolis Red Cross once they finish implementing a Content Management System and various website updates. Looks like they read my mind!

Hope everyone had a great weekend!

Nicole
Marketing Communications Associate

p.s. -- Only 14 days until the most exciting email marketing conference of the year...Connections '08!
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Connections '08 - Joseph Jaffe

Friday, September 5, 2008 by Scott Dorsey
It’s September in Indiana and you know what that means—we’re mere days away from Connections ’08! The excitement is building as we focus our curriculum, dust off our dancing shoes, and make way for some of the most inspirational keynote speakers you’ll ever experience.

On Tuesday, September 23, we’re thrilled to bring you Joseph Jaffe, President and Chief Interrupter of crayon, and author of “Join the Conversation—the New Marketing Model.” Joseph shares our passion for the Subscribers Rule! philosophy, and we’re eager to hear him tell his story. Listen as he previews Connections ’08 and our shared vision for one-to-one communications.

We’ve got so much in store for you at Connections ‘08. If you haven’t already, be sure to reserve your spot at the biggest email marketing conference of the year. We’re counting down the days until we see you in Indy!
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Spotted: ExactTarget Using Social Media at Connections '08

Wednesday, September 3, 2008 by ExactTarget Marketing
The Marketing Department is working hard to get everything prepared for Connections, our user conference here in Indianapolis, Indiana. 

Attendees from last year may remember the infamous Judson Laipply and The Evolution of Dance.   We uploaded the video of his performance to our YouTube channel, and it presently has over 70,000 views. 

So the Marketing Team is working on new ways to use social media at Connections this year.  Nothing is off the table.  Possibilities include live Twitter updates, real time video streams, and uploading photos to Facebook.

If you follow us on Twitter, you could hear about the latest after party information, or you if you friend us on Facebook you could be tagged in a picture with Tony Dungy.  All this information is right at your fingertips via your phone or your computer. 

Head to Connections08.com to register and find out more information. I look forward to meeting some of ExactTarget’s friends and followers!

Dawn DeVirgilio
Internet Marketing Specialist
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The Excitement of Indianapolis

Thursday, August 28, 2008 by ExactTarget Marketing


“Isn’t working downtown on the circle exciting?”  This is a question that my father-in-law, Fred Inniger, likes to ask me whenever I talk to him about working in Event Marketing at ExactTarget.  It’s not really a question; instead it’s a statement he’s making with a question mark conveniently placed at the end of it.  Although Fred lives in Kendallville, Indiana (3 hours northeast of Indianapolis), I believe he considers Indianapolis to be his second home because of how often he comes to Indy for Colts games, Indy 500 races, the City Market, the Slippery Noodle (“Indiana’s oldest bar!”) and other special events or spontaneous occasions.  I’m convinced he should work for the Indianapolis Convention & Visitors Association (one of ET’s clients - click here to download the case study!) because he loves to talk about all the neat things to do here!

It’s too bad Fred is not an ExactTarget customer because Connections ’08 would be his dream come true.  In a period of 2 ½ days we’ve not only managed to jam pack Connections with outstanding content and speakers, but we’ve ensured the evening events would be “top notch” (in the words of my friend and colleague Joel Book) and leave all Connections attendees with a great taste of Indianapolis.

From the Welcome Party at the newly opened Lucas Oil Stadium to the Awards Dinner at Conseco Fieldhouse, we have Connections attendees covered when it comes to experiencing the excitement of Indianapolis!  I think Fred’s favorite would be our event at Lucas Oil Stadium.  We are going to party in the Bud Light Pavilion – to our north we’ll have an 88’ tall, 244’ wide window with the view of downtown Indy, and to our south we’ll have a view of the new football field – with drinks, music, and Super Bowl champion Coach Dungy speaking in between!  And that’s just the first night!  If basketball is more your thing, night two will bring us to Conseco Fieldhouse to have dinner on the court – with some surprise tricks up our sleeves to make the last night in Indianapolis magical.

If you haven’t done so already, Fred would highly advise you to register for Connections ’08.  And to answer Fred’s question about working in downtown Indianapolis on the Circle:  Yes, it’s a blast!  And I believe we did a great job with planning Connections in Indianapolis to incorporate all of the downtown excitement that we have the privilege to experience here every day. 

Tricia Inniger
Event Marketing Coordinator

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My First Branded Donut

Wednesday, August 27, 2008 by ExactTarget Marketing
Monday was a BIG day for me. I ate my first branded donut.

I didn't know they existed. The idea had never crossed my mind. The sheer genius of it was beyond my imagination.

Yet there it sat, radiating happiness in all of its chocolatey-goodness inside the towering case at our new Dunkin' Donuts. This Mecca of yeast perfection and cream-filled heaven open its doors to caffeine-crazed, stomach-rumbling Indianapolis downtowners just last month -- and we welcomed it with open arms. 

(The fact that Dunkin' Donuts works with Customer Portfolios, one of our beloved Agency Partners, just increased our love for them. Check out Joel Book's blog post on the Dunkin’ Perks™ email program to see their work in action. Their email marketing program is very well done!)

Anyway, it came as no surprised that when R. J. Talyor (you probably know him better as the driving force behind ExactTarget SMS and recent New York Times "quotee") asked if I wanted to run out for coffee and donuts, I sprinted for the door.
 
Faced with the seemingly impossible task of choosing my donut, my eyes darted wildly from the chocolate cake to the marble frosted, the maple glaze to the vanilla cream-filled éclair-thingy. And then I saw it. An orange and pink sprinkled yeast donut with chocolate frosting.

With feigned calm, I quietly placed my order and watched as my Dunkin' Donuts branded sprinkle snack was placed in a bag.

In case you're having trouble getting as excited about this moment as I was, just look at this donut. (Yes, you can find anything on Google Images.) And just FYI, it tastes just as good as it looks.

Nicole
Marketing Communications Associate

p.s. -- If you want to pin down the team from Customer Portfolios to ask them about their Dunkin' Donuts success, register for Connections '08. They'll be there!
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Be the First to Know

Friday, August 22, 2008 by ExactTarget Marketing
Hello friends -- 

Let's not bother with the standard excuses for my blogging hiatus. Suffice to say, I'm back. And I've missed you all!

A lot of exciting things are happening around here (the Connections '08 email marketing user conference is just around the corner -- clients, get registered!), and it'll probably take me a few posts to do them all justice. I actually wondered how to choose today's topic -- but the news just solved that little quandary for me.

See, the marketing team has a pretty sweet deal up here on the 10th floor. Aside from rooftop access and a massive kitchen, the flat screen TV hangs but a few feet from my desk. Sure, this can be distracting at times...like when quasi-dramatic soap operas come on (who's in the hospital today?) -- or The Ellen DeGeneres Show which brings our collective productivity to a virtual halt. 

But as this morning's news came on, I caught the following headline:

"Waiting for text from Obama with VP candidate." 

Coming off the launch of our new Field Guide to SMS, this immediately piqued my interest. I quickly opened Google to investigate -- and sure enough, Obama's going to text subscribers the moment he makes his VP choice. How cool is that?! Check it out. Full of engaging copy and a catchy tagline ("Be the First to Know"), it shows just one creative illustration of how of Landing Pages and SMS have become effective 1 to 1 marketing tools.

So download your copy of our Field Guide to SMS -- you just might find the inspiration for your company's first (or next!) text messaging campaign. The possibilities are endless.

Talk to you soon,

Nicole
Marketing Communications Associate
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Connections '08 is Coming to Indy

Tuesday, June 3, 2008 by Scott Dorsey
It’s that time of year again! Now that the Indy 500 engines have quieted down, we’re gearing up for ExactTarget’s user conference, Connections ’08. I’m so excited to give you a sneak peek of all the wonderful things we have in store for you this September.

If you haven’t already been there, please visit our Connections website at www.Connections08.com. Be sure to check out the Connections Agenda – whether you’re strategizing, executing, or considering new digital marketing possibilities, we’ve got a track that will keep you engaged, inspired, and ready to take your communications plan to a whole new level. And while you’re here, be sure to take advantage of our pre-event training opportunities. They’re in high demand, so register early.

Joining over 1,000 of your fellow ExactTarget users at Connections, I’m confident that you’ll benefit from the three action-packed days we’ve planned just for you. From industry-leading speakers, to tours of the ExactTarget headquarters, to technology training with our customers and partners, I’m sure you won’t find yourself wondering what to do next.

Planning for Connections ‘08 is well under way. As you can see, the marketing team and I had a great time touring the Lucas Oil Stadium in preparation for our user conference. (Rest assured that when you arrive in September, we’ll have retired the hard hats.)

ExactTarget Marketing Team at Lucas Oil Stadium


Connections ’08 is scheduled in the heart of the 2008 Colts season. Just two short days after Tony Dungy leads our Colts to a victory over the Jacksonville Jaguars, we’ll be gathering in the Lucas Oil Stadium for our Connections ’08 Welcome Party. What a great time to be celebrating in Indy!

Oh, and did I mention that Coach Dungy will be our keynote speaker?

The excitement is building. Be sure to register today, and I’ll look forward to seeing you this September!
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