OK I'm sorry, but this ad absolutely cracks me up.
His smile? Priceless. The spandex? Memorable. The message? Crystal clear.
This detergent makes your clothes irresistibly soft. Well, I mean just see for yourself...
To be honest, I just wanted to blog about this picture because it makes me laugh.
So now comes the hard part. Tying to somehow tie this post back to email marketing...here goes.
Email marketing is a lot like wrestling.
...*crickets*...
Hmm, not really. Let's try again.
See how the blue dude has the other guy in a Head to Chest hold? (I just googled 'wrestling terms' and took my best guess...) Well he's not letting go for anything, no matter how much the red guy wants to disengage from his death-grip.
This is the exact opposite of how you should behave with your subscribers. Now, of course you should love and adore them, and the very thought of them should bring a big grin like this to your face. But you shouldn't FORCE them to engage with you.
The very nature of permission based email marketing means it's a choice -- the subscriber can choose whether to start and continue a relationship with you. They should also be able to choose how often you talk to them, through which 1 to 1 marketing medium, and about what type of content.
Sound like a familiar concept? You've heard it from us before -- and definitely if you attended Connections '08 last year. We call this frame of mind...Subscribers Rule!
It means your subscribers are in charge, and it's your job to deliver on the promise of a personal, targeted, relevant relationship with them. Specifically, there are three tenets that drive this philosophy:
Nicole
Marketing Communications Associate
p.s. -- Want to learn more about how to make your Subscribers Rule!? Check out the 2008 Channel Preference Survey.
His smile? Priceless. The spandex? Memorable. The message? Crystal clear.
This detergent makes your clothes irresistibly soft. Well, I mean just see for yourself...To be honest, I just wanted to blog about this picture because it makes me laugh.
So now comes the hard part. Tying to somehow tie this post back to email marketing...here goes.
Email marketing is a lot like wrestling.
...*crickets*...
Hmm, not really. Let's try again.
See how the blue dude has the other guy in a Head to Chest hold? (I just googled 'wrestling terms' and took my best guess...) Well he's not letting go for anything, no matter how much the red guy wants to disengage from his death-grip.
This is the exact opposite of how you should behave with your subscribers. Now, of course you should love and adore them, and the very thought of them should bring a big grin like this to your face. But you shouldn't FORCE them to engage with you.
The very nature of permission based email marketing means it's a choice -- the subscriber can choose whether to start and continue a relationship with you. They should also be able to choose how often you talk to them, through which 1 to 1 marketing medium, and about what type of content.
Sound like a familiar concept? You've heard it from us before -- and definitely if you attended Connections '08 last year. We call this frame of mind...Subscribers Rule!
It means your subscribers are in charge, and it's your job to deliver on the promise of a personal, targeted, relevant relationship with them. Specifically, there are three tenets that drive this philosophy:
- Serve the individual
- Honor individual preferences for communication, content, frequency, and channel
- Deliver timely, relevant content that improves subscribers' lives
Nicole
Marketing Communications Associate
p.s. -- Want to learn more about how to make your Subscribers Rule!? Check out the 2008 Channel Preference Survey.
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