Connections '08 was such a thrill for the Marketing team. It is such a highlight to see all of our customers and celebrate our collective success. Last year we had the chance to celebrate with over 1100 marketers from around the world. We were also privileged to have sponsors such as Google, Omniture, Salesforce.com and Microsoft join us. When we tabulated the final results nearly 70% of attendee’s said it was the best event they have EVER attended and would bring a friend next year. Wow, how awesome is that? However, it’s all about looking forward, not backwards, and we wanted to make sure we lifted the bar even higher for 2009. So, we literally went to work the very next day on Connections 2009. This promises to be the year's biggest 1 to 1 marketing event.
Details are already coming together for our Connections User Conference of 2009. Stay tuned for more information, as registration will be going live shortly. However, I have a few exciting details to share, and just couldn’t wait. First, the theme this year will be Success by Design. If you are interested in building the best email marketing program possible, this is the event for you.
It is also with great pleasure that I announce that Malcolm Gladwell will join us as one of our premiere keynoters. If you haven’t had a chance to read his new book yet (Outliers), you should. It is a must read. In fact, while I loved the Tipping Point and Blink, Outliers was my favorite book yet. In particular, one important concept that continues to resonate with me is 10,000 hours. Let me explain. Gladwell details, in only a way that he can, that it requires at least 10,000 at your particular craft to be a true expert. Examples including musicians (The Beetles), technologists (Bill Joy), and airline pilots. I couldn’t help but thinking about this just a couple weeks ago when a heroic US Air pilot averted disaster. Skillfully landing his aircraft in the Hudson River, and avoiding hundreds of deaths, was not accident! It was estimated that he had over 30,000 hours of experience. In short, success rarely comes by accident, it’s by design.
Connections 2009 will be all about collectively sharpening our skills to become experts in 1:1 marketing. We look forward to sharing more details with you in the next few days.
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