More news that impacts how we think about mobile email, sms marketing, and coupons...
AA Launches Mobile Boarding Passes. American is now the fifth airline to test mobile boarding passes in the US (Continental was first, followed by Northwest, Delta, and Alaska). While still not available at the majority of airports, the technology is interesting in that it relies on the distribution of a link through email and presentation of a 2-D barcode on a landing page. If you were at our annual user conference, Connections 08, this concept may sound familiar--it is right in line with our new LiveOffers solution. The same concept an be applied to SMS to deliver a link to a landing page displaying the barcode. Imagine the possibilities of integrating SMS and barcode distribution. Let me spell it out a simple example:
Its a straight-forward value in store to drive email list growth: your email address for an immediate, in-store discount... all using existing ExactTarget tools!
AA Launches Mobile Boarding Passes. American is now the fifth airline to test mobile boarding passes in the US (Continental was first, followed by Northwest, Delta, and Alaska). While still not available at the majority of airports, the technology is interesting in that it relies on the distribution of a link through email and presentation of a 2-D barcode on a landing page. If you were at our annual user conference, Connections 08, this concept may sound familiar--it is right in line with our new LiveOffers solution. The same concept an be applied to SMS to deliver a link to a landing page displaying the barcode. Imagine the possibilities of integrating SMS and barcode distribution. Let me spell it out a simple example:
1) Merchant places a display in telling people to text their email address to a shortcode in order to receive a coupon.
2) In response, you send a link to a landing page containing a customized coupon.
3) Customer takes their mobile device to the checkout counter and uses the coupon.
Its a straight-forward value in store to drive email list growth: your email address for an immediate, in-store discount... all using existing ExactTarget tools!
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