Connections

Hello fellow marketers,

I’m so excited to invite you to Connections 2013—the premier digital marketing event of the year. Registration is now open, so check out all the details and reserve your spot at exacttarget.com/connections2013.

In case you haven’t heard the buzz, here are the top five reasons you should attend Connections 2013:

1. The Theme: Lead From Within
   Whether at home, at work, or throughout the community, we all play a role in leading others. And no matter who or how you lead, the power to influence change starts from within. During Connections 2013, we’ll explore ways to discover your...

“Leadership is no longer about your position. It’s now more about your passion for excellence and making a difference. You can lead without a title.”

–Robin Sharma, Author, Lawyer, and Leadership Expert

The theme for ExactTarget’s Connections 2013 conference is "Lead From Within." This theme speaks to the belief that all people, regardless of role or title, can be leaders. That’s because leadership works through influence, not through making decisions for other people.

I, for one, can relate to this theme. A year ago this past weekend, I graduated from college. A month later, I started my first...

I’m thrilled to announce that pre-registration for Connections 2013 is now open! This event—designed by marketers for marketers— is the world’s premier digital conference. And I can’t wait to see you there!

September 17-19, 2013 | Indianapolis, IN

This year’s conference theme is Lead From Within and attendees will have the opportunity to hear from great business and world leaders. We’ll also be delivering more targeted content than ever before to serve your biggest business needs through:

• Success stories from the world’s leading brands
• Industry-specific breakouts
• Powerful keynotes featuring...

The Positive Coaching Alliance teamed up with High Five Marketing to fulfill the mission of providing a positive youth sports experience for thousands of kids across the United States. Their success led them to be recognized as a 2012 finalist for the ExactTarget Power of One Awards at Connections 2012.

THE POSITIVE COACHING ALLIANCE STORY
Seventy percent of kids lose interest in youth sports by the time they reach age 13. Volunteer coaches often don’t know how to teach beyond the Xs and the Os of the game to keep kids motivated and engaged.

That’s where the Positive Coaching Alliance (PCA)...

The Feeding Your Kids Foundation was a Power of One Award winner at Connections 2012. Since its inception in May 2010, this organization has powered messages to 12,000 families in 85 different countries, teaching parents how to feed their children healthier foods and instill better attitudes toward healthy living.

THE FEEDING YOUR KIDS FOUNDATION STORY
The Feeding Your Kids Foundation runs an international program to help children make better meal choices and develop a healthy relationship with food to avoid childhood obesity. As part of their work to educate parents, the team created a 42-day...

At Connections this year we recognized over 30 companies as finalists for our Power of One Awards. The marketing team from Blinds.com, a leading retailer in the window blinds and shade business, was recognized as a finalist for their "Entice and Engage" campaign that generated 175% growth to their email list. Featured below is a summary of how Blinds.com went about achieving these phenomenal business results.

THE BLINDS.COM STORY

The Blinds.com team wanted to grow their email list with engaged prospects that could be reached across a number of platforms—not just email. The team knew that...

Oakley Signs & Graphics, a 2012 Power of One Award Winner in our B2B category, is a recgnozed leader in the real estate sign business. Oakley Signs uses the power of ExactTarget to drive email communications across multiple "micro-brands" that they managed to help increase their revenue.

THE OAKLEY SIGNS & GRAPHICS STORY

Today we continue our focus on Inspired Marketing Predictions for 2013, including predictions from our amazing burst session speakers during Connections 2012.

Today we feature Marcus Ruebsam, Vice President of Global Solutions at SAP AG, Germany. His topic of discussion: the future of CRM.

Check out the video:

As we all make our way back to reality after the holiday break, we will continue to explore the future of marketing through our Inspired Marketing Predictions for 2013 whitepaper. And while we're at it, we also want to share some predictions from our amazing burst session speakers during Connections 2012.

Our featured speaker today is Brent Hieggelke, CMO at Urban Airship, discussing the future of brand loyalty.

Check out the video:

As we continue to explore the future of marketing through our Inspired Marketing Predictions for 2013 whitepaper, we also want to share some predictions from our amazing burst session speakers during Connections 2012.

Featured today is Zach Maier, Product Manager at Foursquare, discussing the future of local discovery.

Check out the video: