Graeter's Ice Cream started their ExactTarget usage with a
list of more than 100k emails. The company had relied little on
marketing for the majority of it's existence but has recently leapt
into online marketing. After their first send, Graeter's received
such a response that they sold out their entire inventory! Today
they're using ExactTarget to solicit user generated content on
Facebook and uncovering the great stories people have about
Graeter's. What...Read More »
Connections 2010 - Fuel the Conversation
Crafting this from my iPhone to try out Compendium's Web-to-Post
functionality from a mobile device. This session is really
fantastic...
Graeter's Ice Cream started their ExactTarget usage with a
list of more than 100k emails. The company had relied little on
marketing for the majority of it's existence but has recently leapt
into online marketing. After their first send, Graeter's received
such a response that they sold out their entire inventory! Today
they're using ExactTarget to solicit user generated content on
Facebook and uncovering the great stories people have about
Graeter's. What...Read More »
Graeter's Ice Cream started their ExactTarget usage with a
list of more than 100k emails. The company had relied little on
marketing for the majority of it's existence but has recently leapt
into online marketing. After their first send, Graeter's received
such a response that they sold out their entire inventory! Today
they're using ExactTarget to solicit user generated content on
Facebook and uncovering the great stories people have about
Graeter's. What...Read More »
Day two of the ExactTarget conference just wrapped up and my
brain is ready to explode - in a good way of course! My mind reels
at all the different ways I can leverage the ExactTarget platform
to support Schneider's recruitment marketing efforts. I can't wait
for the Audience Builder to be rolled out. This portion of the new
Interactive Marketing Hub is going to be a great addition to the
arsenal of ExactTarget offerings. I am also very excited about
Pulse and the ceiling view of our marketing efforts it can offer!
Great conference so far and still one day to go!This post was written by Conne... Read More »
This week Mat, our Chief R&D Officer, and I are at
ExactTarget's user conference, Connections '10, the world's largest
gathering of interactive marketers. We are very excited to be here
because we want to bring back engaging content strategies that will
help us interact with our customers on a B2B level, as well as
ideas that allow our customers to fuel stronger conversations and
strengthen the relationship with their customers on a B2B level. We
recorded a short video outlining our top three takeaways from the
first day and how they can take independent pharmacy marketing to
the next level....Read More »
Digital
Marketing. Email Marketing. Social Media. Conversations. Content.
Blogging. Tweets. Research, research, research. Sir Richard Branson
(whaaat?!?), Scott Dorsey, Joel Book, Jesse Engle, Ann Handley,
Jeff Rohrs, Morgan Stewart, ExactTarget, CoTweet, BestBuy, Groupon,
Coca-Cola, Citi, Hotels.com, McDonald's, Threadless, Forrester
Research, and the list most certainly goes on. Train! Wooo!Where else could you possibly find this many people, tweets, and conversations all surrounding the future of online marketing? Flying into Indianapolis from Boston on Sunday night, I wasn't sure what to...Read More »
What is your biggest take away from Connections 2010 so far? Having
22 clients here, it's all about THEIR experience. For many of them
this is their first time attending Connections. The content and
more especially the warmth and interaction from ExactTarget
associates has made this a phenomenal experience for everyone. We
can't wait for IMH!
This post was written by Connections attendee Laura from AAA. See more blog post from Connections Attendees here.
Read More »
This post was written by Connections attendee Laura from AAA. See more blog post from Connections Attendees here.
Read More »
How
things change in 2 years. Not only the digital industry but the
Connections conference. I've never attended a conference that
covered new material so thoroughly with some of the best leaders in
the industry. On Wednesday I was sitting in the Content Marketing
Insights and a light bulb finally went off. Ann Handley said
something around having to have a content strategy first then
funnel up to the different outlets. I don't know if it was how she
said it, if I was open to the message or a combination of both but
the light bulb went off. I've struggled doing strategies for social
media, web...Read More »
The
biggest takeaway that I took from Connections was in regards to
social media. A common theme I heard in the sessions was that
marketers and brands have to be involved in the conversation. The
conversations will go on if you are involved or not, so either you
must choose to be involved or not. One speaker mentioned that
complaints will happen regardless, and it is best to have them on
your own social networks, where you can handle accordingly. The
overall sense I got is that a company's social networks are a great
way to interact with consumers and reach them in ways you otherwise
would...Read More »
What is your biggest take away from Connections 2010 so far? There
have been so many actionable take aways in the first few hours I am
going to have to add a staff member to get started. Thanks ET
This post was written by Connections attendee Lisa from Lowes Foods. See more blog post from Connections Attendees here or submit your own.
Read More »
This post was written by Connections attendee Lisa from Lowes Foods. See more blog post from Connections Attendees here or submit your own.
Read More »
There
only can be one number one. The best. Número uno. That is the newly
stated goal of Indianapolis based email service provider,
ExactTarget - to be #1. CEO, Scott Dorsey, stated that
ExactTarget's goal for 2011 is to be best in breed for email,
social, SMS and mobile services. This news sent the a conference
room of over 2,000 ExactTarget user attendees buzzing with Twitter
tweets, text messages, Facebook fan posts and, of course,
old-school email messages.A demo of ExactTarget's new Interactive Marketing Hub followed with new software tools and toys that will be released in beta...Read More »
I am most looking forward to meeting some of the most
savvy online marketers on the globe. I will be helping the
Compendium team highlight the Exact Target / Compendium
integrations for leveraging email subscribers and social media
friends and followers for maximum content marketing results. If
you'll be at Connections, make sure to drop by the Compendium booth
to learn more. Thanks!This post was written by Connections attendee Brian from Compendium. See more blog post from Connections Attendees here or submit your own.
Read More »
What are you most looking forward to at Connections 2010? I am
looking forward to learning more about ExactTarget as a whole. We
just signed on with them in the spring of this year and still
getting our feet wet. I would like to learn everything I can to
maximize on Exact Target's offerings!
This post was written by Connections attendee Stacie from Schneider Naitonal, Inc. See more blog post from Connections Attendees here or submit your own.
Read More »
This post was written by Connections attendee Stacie from Schneider Naitonal, Inc. See more blog post from Connections Attendees here or submit your own.
Read More »
Connections 2010 is certainly meeting my expectations. It is
offering education PLUS great networking opportunities.
This post was written by Connections attendee Jolene from Avtex. See more blog post from Connections Attendees here or submit your own.
Read More »
This post was written by Connections attendee Jolene from Avtex. See more blog post from Connections Attendees here or submit your own.
Read More »
Connections not only provides a great experience for all attendees,
but it also is a prime opportunity for businesses throughout the
country to connect. At Connections this year, I'm most looking
forward to meeting customers, who I've e-mailed back and forth with
numerous times, in person. Connections provides all the attendees a
great experience to grow in their skills and I look forward to
doing so side-by-side with many of my clients. Also, I can't leave
out Train! The concert will surely be a great time - a chance for
everyone to let loose and have some fun!
This post was written by Connect... Read More »
This post was written by Connect... Read More »
I am really excited about Connections this year because it will be
the first time I am going not as an exhibitor, but as an attendee.
Yes, Compendium will still be a prominent sponsor of the event and
have a place in the exhibit hall - but I will be soaking up as much
of the information during the sessions as possible. Some of the
sessions I am most looking forward to are:
1. Social Media for B2B
Marketers with Marcus Nelson of Salesforce.com & Steve
Richman of Genworth Financial
2. Email Plus Social: Sharing and Beyond with Chris Baggott of Compendium, Richard Graeter II of Graeter's...
Read More »
2. Email Plus Social: Sharing and Beyond with Chris Baggott of Compendium, Richard Graeter II of Graeter's...
I'm really looking forward to understanding ExactTarget's new
Interactive Marketing Hub. Working with clients like Compendium,
ExactTarget is becoming a one stop shop for all social, search and
email initiatives. On that same note, I'm looking forward to
Compendium's and ExactTarget's web-to-post day. I can't wait to see
all of the stories that come out of the show.
Read More »
Read More »
There are so many awesome things that will be taking place at
Connections 2010 it's hard to pick what I'm most looking forward
to...the speakers! Sir Richard Branson! The networking...Train!
'
But if I had to pick just one, I'd say it's this: ET Connections is going to pull together some of the sharpest, most forward thinking, brilliant minds in the country. Marketers, entrepreneurs, seasoned business executives, and award-winning speakers are all going to be together under one roof for three days. I'd say Connections is right up there with the most exciting events the Midwest has to offer - ET...Read More »
But if I had to pick just one, I'd say it's this: ET Connections is going to pull together some of the sharpest, most forward thinking, brilliant minds in the country. Marketers, entrepreneurs, seasoned business executives, and award-winning speakers are all going to be together under one roof for three days. I'd say Connections is right up there with the most exciting events the Midwest has to offer - ET...Read More »
What are you most looking forward to at Connections 2010?
I am looking forward to meeting with all the great companies that
are attending Connections 2010. These are very sophisticated
marketers and they are on the cutting edge in their industries. And
of course the Train concert will be awesome too!This post was written by Connections attendee Brian from Compendium. See more blog post from Connections attendees here or submit your own.
Read More »
I am
excited to be attending the Exact Target Conference for the second
time. Last year was great, but after looking at this year's agenda
and line-up of sessions I couldn't be more excited. I am attending
the Content Creation Certification this morning and I am looking
forward to becoming ExactTarget Certified. This is one of the best
user conferences I have been to in a while. I like that ExactTarget
provides time and space for interactive marketing discussions on
the latest industry trends. I can't wait to take what I've learn
over the course of this week back to work to apply it to...Read More »
What
are you most looking forward to at Connections 2010? We need be
more strategic about our when and how we send email. With the
recent changes to email prioritization in gmail and hotmail (and
likely every other web-based client), getting noticed in our
subscribers' inboxes will be tougher. We want to hear how/if this
has affected others already, and how everyone plans to cope with
these upcoming changes.This post was written by Connections attendee Bryan from American Greetings Interactive. See more blog post from Connections Attendees here or submit your own.
Read More »
We look forward to introducing Compendium to the other partner
companies that are not familiar with our solution, and
re-introducing to those that are. Triggered email marketing
combined with a customer acquisition strategy will continue to help
our clients drive phenomenal results. As we grow our ExactTarget
relationships, we look to position ourselves as value-added
partners for the clients we serve.This post was written by Connections attendee Jason from Compendium. See more blog post from Connections attendees here or submit your own.
Read More »
