According to Bazaarvoice research, word of
mouth marketing is the number one influencer of purchase decisions.
However, there’s no doubt social media impacts not only the way we
listen to others’ opinions but the way we share experiences of our
own via digital marketing.
Connections UK fueled the
conversation around incorporating email plus social sharing and how
tying the two together creates a winning combination for customer
engagement. Max Sydenham, Digital Content Manager at Buyagift explained
how the most social email campaign from his organisation does not
include a Facebook Like button...
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Connections
UK came to a close 3 weeks ago, and as my third Connections event,
I’m continually amazed by the content and sophistication of
marketers across the globe. It was a true highlight to bring the
world’s largest interactive marketing conference to London!
To recap the event, Jimmy Wales inspired us with the power of one
idea by introducing community based technology. We also experienced
the power of education through practical application of best
practices through 15 different breakout sessions led by clients and
partners.
In case you missed the event, feel free to join
the conversation...
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From
the minute the delegates at Connections UK 2011 started to arrive
at Battersea Evolution in London, the anticipation of hearing a
keynote speech from
Jimmy Wales, founder
of Wikipedia was palpable. The basic principles of Wikipedia
are:
-
Wikipedia is an encyclopaedia
-
NVOP – Neutral points of view
-
Free Licensing – respect copyright, no
plagiarism
-
Civility – no personal attacks, no
hostility
And finally...
Wikipedia is a freely licensed encyclopaedia, written by
thousands of users in thousands of different languages. The result
is 20 million articles across 270 different...
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In the past year
@ExactTargetUK has spoken to hundreds of companies
about their Social Media strategy and about social marketing.
It’s true to say that each conversation has been very
different and each company has their own unique views on how they
should be seen Socially. But there are an increasing number
of companies who realise that, whilst Social Media forms part of
the Marketing and Sales functions, all parts of their business have
something to gain from being part of this strategy. When we
discuss what Social media means to our clients, one of the first
point of call is what do...
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As the fall
season is in full swing, the Holidays are around the corner. As
shopper’s, we’re bombarded with countless deals and coupons from
retailers trying to capture our attention. For retailers, it’s a
chance to welcome back loyal customers, inform them of new products
and offers, and drive new sales, but it’s not easy.
Our goal at ExactTarget is to
empower retailers and clients across industries to generate
personalized, relevant messages to customers. How are you engaging
with your customers? What about your communication strategies and
relationship efforts build customer loyalty and set...
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As
Connections UK quickly approaches, there are several quick ways to
stay Connected while at the conference or following along
remotely.
-
Use #ET11UK, the
official hashtag of Connections UK 2011. Follow Tweets from
breakout sessions, keynote speakers, and catch tips and
tricks!
-
Check out YouTubeto watch videos
that will be posted frequently. Be sure to pass along the
Connections UK 2011 experience to those who could not attend or
catch up on something you may have missed.
-
Read live-streaming content from other attendees on the
Connections UK 2011
Blog , which will showcase reactions to...
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Connections UK
2011 is more than an industry conference. With rich educational
content in the form of a keynote presentation from Wikipedia
founder Jimmy Wales and cutting-edge research on how UK consumers
use email, Facebook, and Twitter, you’ll leave with tangible tips
and tricks you can immediately implement in your interactive
marketing campaigns.
That’s not all. Here are some additional reasons to attend this
year’s conference:
- Connections UK 2011 will be held at the beautiful
Battersea Evolution, abreath-taking and
inspirational venue that will enlighten attendees while providing a
calm...
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As
we gear up for Connections UK, the
learning from Connections 11 in the US certainly continues.
Living up to Joel Book’s claim that B-to-B marketers are some of
the smartest marketers around, Laurence Rothman of Nationwide Insurance and Jeff
Robinson of the Indianapolis
Convention and Visitors Association led a lively, tips-filled
discussion on best practices for email marketing to dealers,
franchisees and sales agents. Here are five simple yet effective
ideas they shared during a packed session at Connections user
conference.
1.
From line.
From their own personal experiences, Jeff and...
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The CoTweet team has been around the world and back again fueled
by the conversation surrounding Connections 2010.
In September we joined more than 2,000 marketers and ExactTarget
customers in Indianapolis for the company's annual user conference,
and this month Jesse Engle, CEO of CoTweet, traveled to London to
attend Connections UK, the first international extension of the
event.
The energy surrounding Connections was phenomenal. Highlights
from Indianapolis include keynote presentations by Sir Richard
Branson, Twitter CEO Dick Costolo, ExactTarget CEO Scott Dorsey and
Twitter's Elizabeth...
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