I recently came back from an East Coast 4th of July trip that left a terribly bad taste for a specific airline in my mouth. My husband had upgraded us to first class and given up 15,000 reward points only to find out that the airline forgot to upgrade me. Since all three connecting flights were sold out, the only option left was for him to give away his first class seat on all flights for the opportunity to sit with me in coach. And of course, the airline was unwilling (or unable) to give the points back. So, disappointed with one airline, I was at least relieved to know it's not the airline I normally fly with.
However, the airline I do fly with twice a month sent me an offer today that looked like this - "Starting July 6, 2009 the first 5,000 customers will receive a 20% discount with the purchase of 25,000 miles or more." Now, I am trying to figure out why that offer was sent to me. Is a 20% discount off an airline ticket really enough to encourage me to buy 25,000 miles? Note: 25,000 miles cost roughly $500 with this particular airline plus an additional $30 service fee.
Bottom line, when you are sending to a list, make sure you are always sending an offer that appeals to your audience. Do not offend the consumer's intelligence on the value of the offer. Or, you may end up with no conversion and no return customer.
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