Did you know that ExactTarget has sponsored a research report into consumer marketing preferences? You can download it for free from our website.
While the report promises to help you "Eliminate guesswork — this research provides you with concrete facts about how your subscribers want to hear from you, and how important these preferences are to your marketing success," you have to know your own customers and their particular wants and needs. I don't think anyone would assume that customers of a hospital would necessarily have the same channel preferences as customers of a chocolate maker.
But even if the report doesn't give you the answers to all your questions, it'll help you to see the trends and to think about what questions you want to ask yourself.
Mike Sachoff at WebProNews shared the report with his readers, and they found it useful. I bet you will too.
While the report promises to help you "Eliminate guesswork — this research provides you with concrete facts about how your subscribers want to hear from you, and how important these preferences are to your marketing success," you have to know your own customers and their particular wants and needs. I don't think anyone would assume that customers of a hospital would necessarily have the same channel preferences as customers of a chocolate maker.But even if the report doesn't give you the answers to all your questions, it'll help you to see the trends and to think about what questions you want to ask yourself.
Mike Sachoff at WebProNews shared the report with his readers, and they found it useful. I bet you will too.
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