Conversations

I had the pleasure of interviewing DJ Waldow, CEO of Waldow Social, a couple of weeks ago about email, social, and everything digital marketing. He is a friend and author of The Rebel's Guide to Email Marketing. Needless to say, he is knowledgeable. Period.

Today's inspired video is about auto-responders and email marketing messages. DJ recently went to Cabo (jealous) and set his out-of-office email to reply on behalf of his inbox. We all do this. We go on vacation and set our out-of-office reply to let everyone in the world know we are out of touch. However, DJ noticed a funny thing when...

I had the pleasure of interviewing David Berkowitz, Vice President of Emerging Media at 360i, about the idea of marketing moving towards a cross-, multi-, or omni-channel world. This is the first video in the series where David talks about integration and future of cross-channel marketing. What should brands focus on when building a cross-channel strategy? 

It starts with internal teams. 

How do you believe the channels fit together?

We are seeing all types of integrations happening. It is really exciting in the sense that we have a ton of different angles. You have some marketers who are saying...

I am proud to announce the next version of Conversations with ExactTarget. Today's interview is with Mark Schaefer, one of the most acclaimed and accomplished marketing consultants in America with a special emphasis in social media marketing. A few of his recent accomplishments include:

• Forbes magazine “Power 50″ social media influencers of the world
• AdAge magazine “Power 150″ marketing blogger
• TweetSmarter 2011 Twitter User of the year
• Peer-elected 2011 B2B Twitter User of the Year
• B2B Magazine (UK) social media book of the year: Tao of Twitter
• Author of two best-selling marketing books
• Seven...

2013 is The Year of Leadership at ExactTarget. It’s one thing to say, but it’s a completely different challenge to act on.

The definitions of “leadership” are endless. Pat McAfee, punter for the Indianapolis Colts, defines it simply and eloquently: "Leadership is all about making people around you better.” McAfee is a leader on and off the field for the Colts, dedicated to making his peers better. On the gridiron, McAfee is one of the best punters in the league. Inside the Colts locker room, McAfee leads his peers as the special teams captain. Off the field, he has organized the Pat McAfee...

Welcome to the first edition of Conversations with ExactTarget, a video blog that will introduce you to the top thought-leaders in the digital marketing industry. Today we are talking with C.C. Chapman. 

C.C. Chapman is a writer, professional speaker, photographer and explorer. He is a graduate of Bentley University and loves nothing more than traveling the world and sharing everything he sees and experiences. His work has appeared on the pages of Rolling Stone and the Wall Street Journal. His thoughts and words have appeared on CNN, Fox and many online properties. Over the years he has worked...