The ExactTarget Nexus team invites you to participate in our
#NexusCafe Twitter chat this Thursday and every Thursday from
11 a.m. - 12 p.m. ET, where we discuss emerging topics and trends
from across the interactive marketing world. The virtual coffee
chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be
sure and add the hashtag to your tweet to participate. The person
with the best tweets wins a Starbucks gift card!
We're excited to host Rachel
Modiano, Director of Marketingt for iGoDigital, the leading provider
of personalization services that guide...
Read More »
On
the heals of our
Facebook Marketing Guide announcement last month, we wanted to
give as much help as possible jumpstarting your Email + Facebook
marketing efforts. We worked with renowned social media expert
Jay Baer to create
a free eBook for you called: Email + Facebook: Better
Together: Transform your email marketing know-how
into Facebook marketing success.
We’ve packaged up the latest eBook and recorded
webinar to show you how Facebook and email are more alike than
different. In this toolkit you will receive:
- Email + Facebook: Better Together Recorded
Webinar
- Facebook Marketing:...
Read More »
Marketing automation is term that is gaining momentum whether
you are a B2B or a B2C marketer. But what does it mean and
what impact will have on your email and cross-channel marketing
efforts?
Marketing Automation is using a technology platform that
enables you to build content assets such as landing pages, emails,
Facebook tabs, web events, etc. and deliver them to a prospect
and/or customer at a time when it is most relevant to them in their
buying cycle. This "right time" is based on knowing your potential
customer by capturing demographic information, capturing their
interactions with...
Read More »
Each Thursday
at 11am EDT, marketers from around the world join the ExactTarget Nexus partner
ecosystem on Twitter for a conversation about trends and campaign
ideas across the interactive marketing industry. We call the
virtual coffee chat the Nexus Café.
During a recent #NexusCafe chat, we focused on email marketing tips
that are often overlooked or missed. Our guest for the chat was
Jody
Freshwater, account director at MarketNet. Jody has spent
many years working with ExactTarget for her client's interactive
marketing campaigns. She has also volunteered help lead our 3sixty
Live Dallas...
Read More »
The ExactTarget Nexus team invites you to participate in our
#NexusCafe Twitter chat this Thursday and every Thursday from
11am-12pm ET, where we discuss emerging topics and trends from
across the interactive marketing world. The virtual coffee chat is
hosted directly on Twitter, hosted by @ETNexus. Follow the
#NexusCafe hashtag and be sure and add the hashtag to your tweet to
participate. The person with the best tweets wins a Starbucks gift
card!
Our guest for the #NexusCafe chat this week is Nate Riggs, director Social Business
at The Karcher Group, a digital
marketing agency that bought...
Read More »
What is the difference between a Tab
and a Fan Page? How
is the Social Graph different from Open Graph? Marketers ask us these questions all the time and with
help from folks at Facebook, we put together a Glossary to help you
master the newest Facebook marketing concepts. We hope you find it
useful!
Glossary
Actions and Action Response “AR”
There are a variety of actions within Facebook Ads or Pages
including when a user clicks “Like”, “RSVP” or selects a custom
action. Another way to think of actions is to think of the
traditional “Call-to-Action” like click, call or download. AR
stands for...
Read More »
Each Thursday
at 11am EDT, marketers from around the world join the ExactTarget Nexus partner
ecosystem on Twitter for a conversation about trends and campaign
ideas across the interactive marketing industry. We call the
virtual coffee chat the Nexus Café.
Our guest for a recent #NexusCafe chat was Brian Shelton,
eCommerce & Special Projects Manager at Gilchrist & Soames. Brian
just completed a major website project at his company so content
automation was top of mind. Brian is involved in the 3sixty Live
Indianapolis user community and is a regular contributor to the
weekly #NexusCafe chat.
He...
Read More »
Each Thursday at 11am EDT, marketers from around the world join
the ExactTarget Nexus
partner ecosystem on Twitter for a conversation about trends and
campaign ideas across the interactive marketing industry. We
call the virtual coffee chat the Nexus Café.
During a recent #NexusCafe chat, we discussed the importance of
data in powering interactive marketing. Marketers are under
pressure from tight timelines, working across teams to execute
campaigns. And marketers need accurate, accessible data to segment
relevant, engaging messages to subscribers. During our chat, we
explored the importance...
Read More »
The
ExactTarget Nexus team invites you to participate in our #NexusCafe
Twitter chat tomorrow and every Thursday from 11am-12pm ET, where
we discuss emerging topics and trends from across the interactive
marketing world. The virtual coffee chat is hosted directly on
Twitter, hosted by @ETNexus. Follow the #NexusCafe
hashtag and be sure and add the hashtag to your tweet to
participate. The person with the best tweets wins a Starbucks gift
card!
For our upcoming #NexusCafe chat this week, our featured guests
will be the folks from Crown Partners. The team will
join us to talk about how to...
Read More »
The
ExactTarget Nexus team invites you to participate in our #NexusCafe
Twitter chat tomorrow and every Thursday from 11am-12pm ET, where
we discuss emerging topics and trends from across the interactive
marketing world. The virtual coffee chat is hosted directly on
Twitter, hosted by @ETNexus. Follow the #NexusCafe
hashtag and be sure and add the hashtag to your tweet to
participate. The person with the best tweets wins a Starbucks gift
card!
This week our #NexusCafe chat will focus on email marketing tips
that are often overlooked. Our guest for the chat is Jody Freshwater,
account director...
Read More »
Thanks for the interest and excitement around the launch of
SocialEngage. Hundreds of CoTweet users have already signed
up for the free trial and are up and running. As we get
closer to the Feb. 15 sunset date of the free edition of CoTweet, I
wanted to answer some of the four most commonly asked questions
that have come up about the differences between CoTweet and
SocialEngage. Here’s a quick recap:
What happened to CoTweet?
SocialEngage is the Enterprise Edition of CoTweet with a bunch of
new features. We are sunsetting the free edition of CoTweet.
How is SocialEngage different from the...
Read More »
Each Thursday at
11am EDT, marketers from around the world join the
ExactTarget Nexus partner
ecosystem on Twitter for a conversation about trends and campaign
ideas across the interactive marketing industry. We call the
virtual coffee chat the
Nexus Café.
Our guest for a recent #NexusCafe chat was
Susan Prater, vice
president of integrated marketing at ChannelNet. Susan recently
joined ChannelNet and has held many roles in interactive marketing
and branding at Ford, Owens Corning, Masco Cabinetry, and her
marketing consultancy, Seven Pillars Marketing. Susan is passionate
about leveraging...
Read More »
If you spend much time in our 3sixty community, you will see that a
common suggestion is to offer better ways of searching for
information within our products: Emails, Templates, Subscribers,
Users, etc. One way we have addressed this is with our new search
feature in the Interactive Marketing Hub Calendar. The Calendar
search feature, released along with the launch of the IMH in
October of last year, lets you search for past and future email
sends by taking your search word (or words) and returning any
calendar entries that contain it in its name or description
The IMH Calendar is a...
Read More »
Each Thursday at 11am EDT, marketers from around the world join the
ExactTarget
Nexus partner
ecosystem on Twitter for a conversation about trends and
campaign ideas across the interactive marketing industry. We
call the virtual coffee chat the
Nexus Café.
During our recent
chat, Joel
Book,
Director of eMarketing Education at ExactTarget, joined us for a webcast and discussion on Customer Lifecycle
Engagement. Joel is an industry veteran with more than 30
years of experience in database marketing, Joel teaches
organizations how to use permission-based email in partnership with
CRM and web...
Read More »
If
you’re one of the many ExactTarget clients looking to integrate
with the Microsoft Dynamics CRM 2011 platform, the time is here!
Take a look at the documentation to see what exciting possibilities
are open to you as Microsoft takes their CRM offering to the cloud!
Of course, on-premises installations are available as well, and our
new documentation illustrates how to accomplish these tasks
effectively. Take a look at what the documentation on ExactTarget
for Microsoft Dynamics CRM 2011 has to offer:
Read More »
In
her recent DM News article titled, "
Restaurants
Drive Consumers to Dine Out with Calculated Email Coupons,"
Diana Dilworth reports restaurant chains are having huge success
using email to attract new and repeat customers. What’s noteworthy,
I think, is that restaurant chains like
Pei Wei Asian Diner and
Taco John’s International have
learned that the key to successful email marketing is using other
channels like social media, in-store signage and mobile to invite
consumers to become email subscribers.
To introduce its new Caramel Chicken entrée, Pei Wei used a
cross-channel marketing...
Read More »
The ExactTarget Nexus
team invites you to
participate in our #NexusCafe Twitter chat tomorrow and every
Thursday from 11am-12pm ET, where we discuss emerging topics and
trends from across the interactive marketing world. The virtual
coffee chat is hosted directly on Twitter, hosted by
@ETNexus. Follow the #NexusCafe
hashtag and be sure and add the hashtag to your tweet to
participate. The person with the best tweets wins a Starbucks gift
card!
Our guest for this week's #NexusCafe chat is
Susan Prater, vice
president of integrated marketing at ChannelNet. Susan has recently
joined ChannelNet...
Read More »
Each
Thursday at 11am EDT, marketers from around the world join the
ExactTarget Nexus
partner ecosystem on Twitter for a conversation about trends and
campaign ideas across the interactive marketing industry. We
call the virtual coffee chat the
Nexus Café.
During our recent chat,
DJ
Waldow, founder and CEO of
Waldow Social, joined us for a
discussion on Email and Social Cross-Promotions. Having worked in
the interactive marketing industry for many years, DJ recently
started his own company to develop email and social media marketing
programs which help build leads, sales, and online...
Read More »
In
case you missed Webtrends
Engage in London this past week, our ExactTarget UK team shared
email marketing and cross-channel expertise with attendees through
a session on multi-channel marketing success. Cian Agnew explained
how channels of communication have changed from very finite methods
of such as direct mail, telephone, radio and print to our current
state where marketers can no longer simply dictate their brand
messaging to consumers. Today, consumers have a megaphone, and
their opinions help define brands across the globe. Where
specifically, do UK consumers share their opinions?...
Read More »
Wearing a lighted Santa tie or
reindeer antlers might make you stand out at the office this
holiday season, but to capture subscriber’s interest in their inbox
– you’re going to have to get creative (and relevant).
With the average retailer sending a
whopping 17.3 emails during November and December in 2010, making
your message stand out from the rest is key to driving performance
with your email marketing program this holiday season.
Standing out from the crowd doesn’t
mean just creating the most compelling or edgy subject line you can
come up with (though that helps), but consider how...
Read More »
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