Creativity or Bust

Found this ad for a hair salon the other day and loved it. How creative!

Every time you tear off a strip with the salon's phone number, it's like you're cutting the kids' bangs.

It's exactly the right kind of ad for this kind of business. If a construction company, Greek restaurant, or flea circus tried to use the same approach, it just...wouldn't quite work...

But that brings up one thing I love most about email marketing. It's a great fit for ANY business. Bold statement? You bet. But it's absolutely true. Unlike this creative salon ad that's limited to one industry, email marketing spans them all.

And that fact that email marketing works for all types of businesses means the email creativity factor actually increases. Why? Because the same medium can be customized and optimized for your specific subscribers. Your email design can reflect your brand, your messaging, and your calls-to-action. Your email advertising and offers (if you use tools like ExactTarget's Live Ads and Live Offers) can be more tailored and effective than ever before.

Don't believe me? Well for one thing, whyever not -- have I ever led you astray? For another thing, just look through the client case study section of our resource portal and see it for yourself.

Where else can you find so many different types of businesses totally rockin' their email marketing programs? CVBs, chocolatiers (um, yum?), independent software vendors, retailers galore, utilities providers, PR firms, financial advisors...and the list goes on and on.

At this point, R. J. would want me to mention that mobile marketing and Voice are equally versatile. And they are. But my post can only get so long...so I'll leave that argument for him ;)

Nicole
Marketing Communications Associate