CRM Email Blast

Email marketing success isn’t measured purely by the number of opens and click-throughs you have, but by the level of engagement subscribers have with your brand. That’s why behavioral data is so essential to creating effective remarketing campaigns. After all, how do you feel as a consumer when companies send you “batch and blast” emails and mailers featuring non-personalized, irrelevant content? Unengaged.

Today, using rich behavioral data to connect with customers is no longer an option. It’s a must. Do you have the data you need to deliver highly-engaging, dynamic messages? The ExactTarget—W... Read More »

An Interview with Josh Pierry, Founder of Pierry Interactive

Last week I had the opportunity to sit down and chat with Josh Pierry the Founder of Pierry Interactive and discuss what drives his business and where he sees the most potential for his clients to increase the value of their marketing technology infrastructure. Josh has an interesting perspective on this. His agency is focused primarily on user monetization, sustainable traffic expansion, cost-per-action (CPA) goals, and profitability. The projects he takes on our very goal driven and metrics based. 

Here’s a bit of our conversation:

Col...

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